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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Photo credit: David Christopher Banks Create Family-friendly Experiences While every golf tournament has its own vibe and traditions, the team behindthe Arnold Palmer Invitationalin Orlando, FL, has been trying something different.

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The Brief: Ice Festivals and Big Rings

Event Marketer

THE RAVENS GIVE FAN EVENTS A FROSTY MAKEOVER WITH A POP-UP ICE FESTIVAL In the leadup to the Baltimore Ravens divisional playoff game in New York on Sunday, the team invited fans to conquer the cold from Jan. Hosted on its home turf at M&T Bank Stadium, the all-ages event gave traditional fan fests an icy makeover.

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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. More on Emerging Tech in Events: Three Brands Making Metaverse Moves with Their Own Virtual Destinations. IDENTIFY YOUR ‘WHY’. BE PURPOSEFUL.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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Launch Events: Seven Ways Bose Achieves Maximum Impact

Event Marketer

Jack Daley, VP-Global Media and Partnerships, Bose The launch was hosted at the former Williamsburg Bank building in Brooklyn, NY. Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment.

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WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

Event Marketer

Bank fan fest at the Phoenix Convention Center. Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. Bank hosted its Nothing But Net Worth basketball-themed activation. Agency: NRG) U.S.

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Event Tech Investment Tracker

EventMB

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest event tech (and venue finding) vendors.