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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Agency: NFuse 360 Marketing J.C.A. FUNKO Funko partnered with the NFL this fall to release Pop!

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Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea

Event Marketer

Agencies: Bryant, creative; Revolution Marketing, production) Photo credit: Sammy Alemayhu ABSOLUT Absolut, the official vodka partner of Coachella 2025, took its cues from the iconic cosmopolitan cocktail, activating The House of Cosmo experience with help from brand ambassador Paris Hilton. Cocktails served poolside were also on tap.

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The Evolution of Team Building: Trust Falls to Cook-Offs

Smart Meetings

I’ve seen groups work together to prepare extra meals at a welcome reception which are then donated to a local food bank. When in Doubt, Incorporate Food. The most popular and impactful type of team building activities today involve food. The most popular and impactful type of team building activities today involve food.

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March Wrap: Woman Empowerment, Event Tours, WBENC, and more!

IMG

Celebrating Hispanic Culture The Hispanic Culture Resource Group of East West Bank hosted an evening full of networking, delicious food and beverages, and fun engaging activities. Championing Women An inspirational networking event highlighting the women of East West Bank while celebrating International Women’s Day.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. DUKE’S MAYO Mayonnaise was front and center on Sept.

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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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New and Renovated: Downtown Destinations and Old-Fashioned Glamour

Smart Meetings

This color palette, combined with the blue of the carpet, represents the building’s history as the Federal Reserve Bank of Boston and the nearby harbor. GRANA features sophisticated Italian food in the Federal Reserve’s former grand hall. In between productive meetings, The Langham gives guests several dining options to refuel.

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