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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Across its social channels, Vita Coco made it clear that that the guerrilla stunt was low-cost, unlike Poppis extravagant giveaways.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. DUKE’S MAYO Mayonnaise was front and center on Sept.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. 31 at the University of Florida.

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15+ Event Ideas to Help You Wow Attendees on a Budget

Social Tables

Luckily, as important as events are, they don’t have to break the bank. That’s because: Each element—from promotion and decoration to food and entertainment—becomes décor. As important as events are, they don’t have to break the bank. Food and drink lie at the core of a positive guest experience. Click To Tweet.

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10 Needle-Moving Secrets That’s Built A Decade Of Event Planning Success

IMG

Over the last decade, marketing has become increasingly dominated by impersonal channels like email and social media in favor of automation and frequency. The East West Bank Wellness Event Series is an exemplary case of innovation tailored to enhance employee well-being and corporate culture.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

CBS carried the traditional broadcast of the game (also streamed via Paramount+), and Nickelodeon aired a kids- and family-friendly telecast that got a lot of attention on social media. Served on branded napkins, most of the drinks featured “Tost” cocktail toppers printed with edible ink. Downs broke down scenes from the series.

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What One Thing? Crafting Culinary Experiences with Thomas Whelan

Smart Meetings

host JT Long, vice president and content director of Smart Meetings, delves into the fascinating world of food and beverage with Thomas Whelan, director of operations for Levy Restaurants. I’ve had such a crazy career in terms of working for what I would consider some of the most iconic companies in food and beverage.