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7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Now in its 25 th year, the tour kicked off Aug. 31 at the University of Florida.
Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. 7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.
In the center of the club stood a walkthrough, multisensory tunnel experience that immersed attendees in the brand’s digital banking solutions. On the 14th green, the Mastercard Palmer Patio treated cardholders to air conditioning, a variety of seating options, a bar, and complimentary food and non-alcoholic beverages.
Guests could sample two cocktails from the beverage menu, which included a coconut corn coquito, frozen smoke with charred Tostitos syrup and the signature Tost by Tostitos margarita. Navy blue signage around the lounge thanked the military members for their service and promoted USAA’s “all-pro lineup” of insurance and banking products.
After all, there is usually food and beverage available, then you have the networking opportunities and of course speakers need to be paid. Of course, it could be argued that remote delegates will not be able to enjoy the food and beverage or networking. Increase Sponsorship Opportunities. Conclusion.
You’ll be hosting and running a top-notch business event in no time, all without breaking the bank! For example, approach a local caterer to sponsor the food, or find a local business to sponsor gift bags for the guests. a social enterprise beer company, to supply beverages for the night. Set clear and measurable goals.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. 19, giving people in each city the opportunity to interact with a teller-like experience inside a custom-designed truck converted into a mobile bank.
A bespoke user-friendly document, it provides more than just energy, waste and emissions data; including even information on local employment generated and the number of hot beverages sold in re-usable cups during an exhibition. Single use plastic and food waste are two of the biggest sustainability challenges at the moment.
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Ask venues about their recycling programs, water conservation efforts, and the availability of locally sourced, organic food options. Low/No-Waste F&B Food and beverage (F&B) services can generate significant waste. Energy Efficiency Energy efficiency should be a priority throughout the event planning process.
After all, who doesn’t love free food? As for the raffle prize, you don’t have to break the bank to provide a worthwhile prize to your winning hard-working volunteer. Write sponsorship letters asking some business contacts if they’d be willing to donate a prize (or provide you with a discount) for the cause. Luncheon or Dinner.
“As an audience, financial professionals may be cautious in their approach to business, but they still expect to be wowed at a meeting,” says Joe Panepinto, senior vice president and strategy director for Jack Morton, a brand experience agency that has clients such as Liberty Mutual, Arbella Insurance and Bank of America. Keep F&B Simple.
Sponsorships ranged from $15,000 to $100,000 (some start at $2,500 for events with a younger demographic). Whether it is a live performance, art installation, sponsor activation, or a variety of food and beverage samplings, guests are excited about what they will discover. Sponsorship Activations. Social Media.
One of the various spaces offered by the Entourage Events Group, the Minneapolis Event Center offers a mix of activities and food options for any event. Multiple food stations and bars are located throughout the space itself. The Minnesota Orchestra’s impressive residence plays host to entertainment, food, and drinks all in one place.
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