Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Event Marketer
DECEMBER 23, 2024
7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Now in its 25 th year, the tour kicked off Aug. 31 at the University of Florida.
Let's personalize your content