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The Brief: Blizzard Banks and GlowUp Studios

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 So, whats a Blizzard Bank? Those who spot a Blizzard Bank can scan a QR code on the spoon for a shot at winning free DQ Blizzards for a year. and GlowUp Studios. The campaign kicked off on Feb.

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AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists

Event Marketer

Part science lab and part night market, the experience was designed to be as educational as it was experiential and engaging. There was also The Black Bar, which featured specialty cocktails named after hero products, like Hydro Boost and Collagen Bank, as well as tracks spun by DJ Sahar Habibi, who performed before and after the main event.

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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. From a marketing perspective, we’ve had a long history of using gamification to try and make financial learning more interesting.

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Field Report: How Money 20/20 is Banking on Disruption

Event Marketer

Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” The post Field Report: How Money 20/20 is Banking on Disruption appeared first on Event Marketer. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer. The thinking is that humans and our increasingly intelligent machine counterparts are combining to create a whole new world.

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Three Things We Loved About American Eagle’s Denim Deli in Nashville

Event Marketer

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

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Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

The Kitchen Disco will take place on the stand in partnership with stand designers and creators Leopold Marketing and The Delegate Wranglers. Finally, Lime Venue Portfolio will be launching its own S Guide, which offers event organisers more insight and examples of social impact programmes within the events industry.

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