article thumbnail

The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards.

Banking 267
article thumbnail

How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. From a marketing perspective, we’ve had a long history of using gamification to try and make financial learning more interesting.

Financial 350
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Field Report: How Money 20/20 is Banking on Disruption

Event Marketer

Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” The post Field Report: How Money 20/20 is Banking on Disruption appeared first on Event Marketer. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

Banking 317
article thumbnail

Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer. The thinking is that humans and our increasingly intelligent machine counterparts are combining to create a whole new world.

2024 316
article thumbnail

Three Things We Loved About American Eagle’s Denim Deli in Nashville

Event Marketer

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

Fashion 246
article thumbnail

Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

The Kitchen Disco will take place on the stand in partnership with stand designers and creators Leopold Marketing and The Delegate Wranglers. Finally, Lime Venue Portfolio will be launching its own S Guide, which offers event organisers more insight and examples of social impact programmes within the events industry.

Venues 255
article thumbnail

The Brief: Ice Festivals and Big Rings

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. Hosted on its home turf at M&T Bank Stadium, the all-ages event gave traditional fan fests an icy makeover. 16-17 at the first-ever Ravens Pop-Up Ice Festival.

2025 290