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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. From a marketing perspective, we’ve had a long history of using gamification to try and make financial learning more interesting.

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Innovate Marketing Group Named in The INC. 5000 List For Rapid Business Growth

IMG

Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. Magazine as one of the fastest-growing companies in the nation,” said Amanda Ma , Founder and CEO of Innovate Marketing Group. 5000 List For Rapid Business Growth first appeared on Innovate Marketing Group, Inc.

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Field Report: How Money 20/20 is Banking on Disruption

Event Marketer

Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” The post Field Report: How Money 20/20 is Banking on Disruption appeared first on Event Marketer. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Better Because You Were There

Velvet Chainsaw

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. When you adopt a strategic objective like that for your conference, it leaves room for creativity in achieving that desired outcome. Here are some suggestions. Choose Your Charity. Reuse and Reduce.

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Structuring Association Sponsorship Programs to Win

Eventmobi

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Looking for detailed advice on designing a sponsorship package that will be competitive in today’s market? Companies have a wealth of market research, trends data, case studies, best practices, etc. DOWNLOAD THE GUIDE.

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Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)

Expo Pass

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?