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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards.

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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. From a marketing perspective, we’ve had a long history of using gamification to try and make financial learning more interesting.

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Field Report: How Money 20/20 is Banking on Disruption

Event Marketer

Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” The post Field Report: How Money 20/20 is Banking on Disruption appeared first on Event Marketer. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer. The thinking is that humans and our increasingly intelligent machine counterparts are combining to create a whole new world.

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Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

The Kitchen Disco will take place on the stand in partnership with stand designers and creators Leopold Marketing and The Delegate Wranglers. Finally, Lime Venue Portfolio will be launching its own S Guide, which offers event organisers more insight and examples of social impact programmes within the events industry.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

2024 312
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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

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