Event Marketer

JANUARY 21, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. Hosted on its home turf at M&T Bank Stadium, the all-ages event gave traditional fan fests an icy makeover. 16-17 at the first-ever Ravens Pop-Up Ice Festival.

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2025 Banking Tech 2024 290

Event Marketer

OCTOBER 18, 2024

At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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2024 Retail Trade Shows Fashion 312

Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

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2025 Trade Shows Apparel Retail 289

Event Marketer

OCTOBER 24, 2022

It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. market (say what?).

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Banking Financial Sustainability Marketing 189

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

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Trade Shows Banking Consulting Education 236

IMG

DECEMBER 5, 2024

As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. Our partnership with East West Bank for their Family Fun Day at the LA Memorial Coliseum was another unforgettable event.

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Education Banking Event Planning Marketing 195

Prestige Events Magazine

MARCH 12, 2025

The panel included Alessandra Antonelli, Head of Marketing at Addison Lee, Alison King, CIPD, MD and Founder of Bespoke HR, Danielle Fletcher, Transactional Banking and Liquidity Director at Santander, and Raelene Antao, Global Head of Compliance and Governance at DVA Group, who offered practical advice and inspiration to the Foxhills team.

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Banking Speakers Government Education 175

Event Marketer

APRIL 7, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. MAX RESORTS TO A REAL-LIFE WHITE LOTUS HOTEL AND SPA It was only a matter of time until Max turned its fictional luxury resort hotel chain into realityif only for a few days.

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Hotels Banking Marketing Event Marketing 261

Prestige Events Magazine

MAY 1, 2025

In the business world, we see the likes of American entrepreneur Gary Vaynerchuks Veecon event selling out the US Bank Stadium in Minneapolis. Then there are the one-off events, like the Birmingham 2022 Commonwealth Games which contributed almost 1.2 billion to the economy, and the 9.9

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Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. Photo: Courtesy of Ford Motor Co.

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Automotive Hotels 2015 2025 278

Smart Meetings

MAY 16, 2025

Credit card data from Bank of America shows spending on airfare and lodging continues to decline , even as dining and small luxuries hold steady. Expedia , Airbnb and Hilton all reported softer bookings in Q1, with fewer international visitors and domestic travelers pulling back amid economic uncertainty.

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Travel Hotels Airlines Banking 204

Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. To boot, Fierce Lab founder Tara Wilson has been taking the stage with Jennifer Newell, founder of women’s health care company Betty’s Co.,

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Retail Transportation Financial 2025 278

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? Cliff Rigano, creative director-culture, content and experiential marketing at Mast-Jägermeister U.S.,

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Tech Event Marketing Marketing 2026 321

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.

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Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

MAY 5, 2025

Among the spaces interactive experiences was a custom claw machine filled with Anker power banks and exclusive merchandise. The post Claw Machines appeared first on Event Marketer. Anker, Coachellas official charging partner, kept attendees devices juiced up at the Supercharging Hub. Go big or go home.

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Trade Shows 2025 Banking Event Marketing 171

Prestige Events Magazine

MARCH 25, 2024

Following a sustained focus, including the development of specialist packages, marketing collateral and dedicated sales resource, we saw 50 enquires for £750k deliver nine confirmed bookings last year. We saw an opportunity and the team wanted to go for it,” comments Kat Winfield, BMA House’s Venue Manager.

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Event Marketer

MARCH 7, 2025

Photo credit: David Christopher Banks Create Family-friendly Experiences While every golf tournament has its own vibe and traditions, the team behindthe Arnold Palmer Invitationalin Orlando, FL, has been trying something different.

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Sponsorships Tech 2024 Apparel 233

Smart Meetings

MARCH 25, 2025

Overall, this conference was unforgettable and will hold a special place in my memory bank to share with many people. The conference reinforced the importance of sustainable tourism and innovative marketing strategies, which I hope to integrate into my future career in event planning and hospitality.

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2025 Tourism Hospitality Banking 204

Event Marketer

MARCH 7, 2025

“Were braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammys Brownies in all their chocolatey gooeyness to showcase the brands new transitional wall oven series. Want us to cover your booth?

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2025 Trade Shows Banking 2024 191

Event Industry News

MAY 7, 2025

Experiential events agency Identity has helped to deliver the official VE Day Bank Holiday procession in London, marking eight decades since the end of the Second World War in Europe.

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Banking Sports Events Event Design 59

Event Marketer

JULY 26, 2024

Bank fan fest at the Phoenix Convention Center. Bank, and collaborated with the league on behind-the-scenes and Bumble in-app content from WNBA athletes, meetups and experiences for Bumble members. BANK As presenting sponsor of WNBA Live since its inception in Chicago in 2022, WNBA Changemaker and Official Bank of the WNBA, U.S.

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2024 Banking Sports 2023 279

IMG

AUGUST 14, 2023

Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. Magazine as one of the fastest-growing companies in the nation,” said Amanda Ma , Founder and CEO of Innovate Marketing Group. 5000 List For Rapid Business Growth first appeared on Innovate Marketing Group, Inc.

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Event Marketer

APRIL 24, 2025

Agencies: Bryant, creative; Revolution Marketing, production) Photo credit: Sammy Alemayhu ABSOLUT Absolut, the official vodka partner of Coachella 2025, took its cues from the iconic cosmopolitan cocktail, activating The House of Cosmo experience with help from brand ambassador Paris Hilton.

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2025 Food and Beverage Travel Marketing 270

Event Marketer

MARCH 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Pretzelria Delivery Services, Glam-ergency boxes and secret hideaways. AUNTIE ANNES ROLLS OUT A PRETZELRIA DELIVERY SERVICE Somehow, we never thought white-glove service and Pepperoni Nuggets would end up in the same sentence, but here we are.

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Sports Banking Tourism Transportation 177

Smart Meetings

JULY 26, 2024

and later at Cleveland Magazine , the local electric company’s marketing slogan was Best Location in the Nation. Learn More: ASAE Annual 23 Focused on Purpose On the last night of ASAE, the closing celebration heads down to the Flats East Bank Entertainment District. Sheer hyperbole, but so was its antonym of Mistake on the Lake.

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Banking 2026 2025 Entertainment 264

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Event Marketing Marketing Social Media Consulting 195

Event Marketer

DECEMBER 21, 2023

Jack Daley, VP-Global Media and Partnerships, Bose The launch was hosted at the former Williamsburg Bank building in Brooklyn, NY. Hosted at the former Williamsburg Bank building in Brooklyn, NY, the two-part launch catered to tech media by day, and consumers and influencers by night.

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Fashion Banking Tech Technology 312

Velvet Chainsaw

NOVEMBER 4, 2021

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. When you adopt a strategic objective like that for your conference, it leaves room for creativity in achieving that desired outcome. Here are some suggestions. Choose Your Charity. Reuse and Reduce.

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Prestige Events Magazine

MARCH 25, 2025

This underscores just how important events have become in marketing, corporate communications and brand engagement strategies. Finding a place where your desired tech features are part of a standard package will help you deliver outstanding experiences without breaking the bank on extras. As importance grows, so do expectations.

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Event Planning 2025 2024 Tech 162

Event Marketer

FEBRUARY 9, 2022

Among features of the program: Live viewings of Revolt’s original series “Assets Over Liabilities” co-hosted by financial experts Rashad Bilal and Troy Millings running commentary with Chance The Rapper, and a live recording of the Atlanta-based “Big Facts” podcast that featured hosts Big Bank, DJ Scream and Baby Jade along with guest Rick Ross.

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Financial Banking Entertainment Event Apps 336

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Looking for detailed advice on designing a sponsorship package that will be competitive in today’s market? Companies have a wealth of market research, trends data, case studies, best practices, etc. DOWNLOAD THE GUIDE.

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Sponsorships Education Banking Social Media 273

Event Marketer

MARCH 28, 2022

So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Naturally, brands have taken note—and senior tastemakers are making bank with sponsored posts while living their best lives. Now, put down your needlework.

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Social Media Fashion Retail Banking 359

IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. Amanda Ma , CEO & Founder of Innovate Marketing Group, and Sara Rosas , BizzDev Manager at IMG.

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Banking 2023 Speakers Entertainment 195

Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. How it works: A Verizon influencer or celebrity partner posts a theme on TikTok calling for CouchCam submissions.

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Apparel Banking Transportation Entertainment 312

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

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Social Media Advertising Retail Banking 317

Smart Meetings

FEBRUARY 7, 2024

It is used by five out of the 10 largest US banks, half of Fortune 500 pharmaceutical and biotech companies and all Big Four Consulting Firms, which audit 90% of all Fortune 500 companies. Niederman, as CEO, will work to steer expand the company’s reach as the digital events space sees growth in market opportunities like never before.

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Banking Consulting Technology Event Technology 246

Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. Photo credit: Spangler Candy Company The post The Brief: Quitter’s Day and Reality Show Competitions appeared first on Event Marketer. Gganbu gang for life.

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