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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Across its social channels, Vita Coco made it clear that that the guerrilla stunt was low-cost, unlike Poppis extravagant giveaways. Free samples.

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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Top 10 Event Planning Trends to Expect in 2024

Attendease

They’re easy to satisfy everyone’s tastes without breaking the bank. Effective Event Promotion Using Social Media Social media continues to be an indispensable tool in the promotion of events.

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Three Platforms Worth Exploring in the Booming Social Audio Space

Event Marketer

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

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How to Plan a Successful Fundraising Event: 10 Steps

Attendease

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Monitor social media metrics and adjust your strategy as needed to optimize engagement and reach.

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Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership

Event Marketer

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I