Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 263

Sponsorships 2024 2023 Sports 263

Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Sponsorships 287

Sponsorships Hospitality Sports Financial 287

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 287

Sponsorships Insurance Sports Banking 287

Event Marketer

MARCH 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Pretzelria Delivery Services, Glam-ergency boxes and secret hideaways. AUNTIE ANNES ROLLS OUT A PRETZELRIA DELIVERY SERVICE Somehow, we never thought white-glove service and Pepperoni Nuggets would end up in the same sentence, but here we are.

Sports 187

Sports Banking Tourism Transportation 187

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. 7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.

Sports 286

Sports Sponsorships Food and Beverage Apparel 286

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

FEBRUARY 27, 2024

Proceeds benefited Gleaners Food Bank of Indiana. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer. camera roll dump pt.1.

2024 324

2024 Sponsorships Sports Retail 324

Event Marketer

JULY 26, 2024

Bank fan fest at the Phoenix Convention Center. Bank, and collaborated with the league on behind-the-scenes and Bumble in-app content from WNBA athletes, meetups and experiences for Bumble members. BANK As presenting sponsor of WNBA Live since its inception in Chicago in 2022, WNBA Changemaker and Official Bank of the WNBA, U.S.

2024 276

2024 Banking Sports 2023 276

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” And the… –R.B.

Sponsorships 303

Sponsorships Banking Education 2024 303

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

Sponsorships 130

Sponsorships Sports Insurance Entertainment 130

Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. More Touchpoints from the Exhibit: The post USAA Activates a Museum-like Historical Timeline at the Army-Navy Game appeared first on Event Marketer.

Sponsorships 246

Sponsorships Insurance 2009 2022 246

Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Social audio just may be the next frontier for social media. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

FEBRUARY 6, 2023

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP. Partners: George P.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Eventmobi

FEBRUARY 21, 2024

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Download the free Sponsorship Strategy Guide to learn how! Providing sponsors and exhibitors with real value requires more than just offering premium booth space. Download Now 1.

Sustainability 195

Sustainability Sponsorships Banking Social Media 195

Prestige Events Magazine

JUNE 22, 2023

Bank to help transform the home of British motorsport into a smart sustainable venue. In addition, the bank will expand its Santander Cycles scheme to Silverstone, responding to the growing demand for alternative modes of transport. In the longer term, it is planned to make e-bikes available for guests and visitors.

Sustainability 130

Sustainability 2007 Banking Transportation 130

Event Marketer

MARCH 6, 2024

18 with football legend Joe Montana, who helped host the first Lucky Sundays Guinness Gives Back community service event at Baltimore’s Guinness Open Gate Brewery, which benefitted the Maryland Food Bank. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. The campaign kicked off on Feb.

2024 314

2024 Banking Entertainment Event Marketing 314

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 276

Food and Beverage Apparel Sports Sponsorships 276

Event Farm

NOVEMBER 10, 2016

PS – if you weren’t able to attend our roadshow, but wanted to check out one of our panel recordings, you can click here to access our Future of Event Marketing series for 2016. Don’t invite anybody and everybody; make sure that your guest list is targeted. Don’t be afraid to pull the plug on an event if all hell breaks loose.

B2B 207

B2B Education Venues Marketing 207

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Help your sponsors align with this paradigm shift by incorporating green practices in your event sponsorship packages. Let technology prove event sponsorship value.

Sponsorships 59

Sponsorships Trade Shows Sustainability Wireless 59

Event Industry News

FEBRUARY 23, 2021

It all happens in their four London based live streaming studios, two at Bankside Hotel on South Bank and the other two at St. You get all you’d expect from a live event: pre-launch marketing, registration, exhibition, live stage, exhibitors and visitor tracking & analytics, polling, live Q&A, chats and sponsorship.

Sponsorships 133

Sponsorships Government Banking Hotels 133

Eventmobi

NOVEMBER 1, 2018

online banking, purchasing groceries, watching movies, etc.). Pre-Event Promotion: You will have enough time to design marketing material and adequately promote the event app to attendees through your own communication channels leading up to the live event. be extremely beneficial. budget certainty.

Event Apps 150

Event Apps Banking Sponsorships Events 150

Event Farm

NOVEMBER 30, 2016

The art fair has a reputation for showing high quality work and attracting leading artists, galleries, collectors and sponsorship brands from around the world—and. know their target audience and stay entirely focused on them —they do not dilute what their brand or fair is about in an attempt to appeal to more of the market.

Sponsorships 100

Sponsorships Banking Social Media 2016 100

PCMA Convene

FEBRUARY 6, 2025

Besides a food truck offering sweet treats, this Fast Track took attendees into the brands Canal Street offices for a conversation with the chocolatiers chief branding officer and members of the design and marketing teams. Coming out of the pandemic, each year weve seen an increase in interest, demand, ticket, sales, sponsorship, Mooney said.

Fashion 52

Fashion Sponsorships 2024 Speakers 52

Eventsforce

APRIL 16, 2019

Increase Sponsorship Opportunities. Whether you decide to charge for your events or not, live-streaming can open up other revenue opportunities for you through sponsorship. Or you could approach new sponsors and offer just the ‘live-streaming’ sponsorship option. For an extra fee of course. Conclusion. Will it go wrong?

Food and Beverage 94

Food and Beverage Sponsorships Speakers Banking 94

Event Industry News

FEBRUARY 17, 2021

Diamond takes its next step in extending their footprint south of the border by launching their new US Sponsorship division. This is the first exciting step for Diamond’s foray into new markets and with Josh Ellovich at the helm and we look forward to the continued success of our regional and community marketing efforts in the US.”.

Sponsorships 59

Sponsorships Banking 2020 Marketing 59

Event Marketer

FEBRUARY 13, 2024

Navy blue signage around the lounge thanked the military members for their service and promoted USAA’s “all-pro lineup” of insurance and banking products. The post Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential appeared first on Event Marketer. Downs broke down scenes from the series.

Food and Beverage 324

Food and Beverage Sports Hotels Apparel 324

Event Industry News

FEBRUARY 12, 2020

This year will see Virgin Money reinvent and reinvigorate both the brand and the banking experience it offers customers in the UK. This marks the beginning of a new direction in sponsorship for Virgin Money as part of the repositioning of the brand in the UK. Virgin Money’s commitment to music goes beyond The O2 and The SSE Hydro.

Venues 59

Venues Banking Sponsorships Financial 59

Attendease

MARCH 19, 2024

Download our Event Marketing Calendar Template to manage all the moving pieces of your event from one unified place! Consider opening individual bank accounts for each event, which can help you manage costs in real time. Assign team members to be accountable for milestones. Build in buffer time for unexpected delays.

Management 195

Management Event Management Contracts Corporate Events 195

Event Industry News

FEBRUARY 25, 2020

Organised by not for profit A Greener Festival in partnership with the ILMC, GEI12 delves into challenges surrounding festivals, venues, sponsorship, social impacts and touring, with an overarching objective of enhanced understanding, collaboration and action. presented by A Greener Activation. “We’re very excited about GEI12.

Conference 88

Conference Sustainability Sponsorships Transportation 88

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Event Industry News

AUGUST 19, 2021

Open Banking Expo is looking for someone who can build commercial partnerships across its dynamic and successful events portfolio. Open Banking Expo is a young but established, dynamic and rapidly growing events company that has entered into a wider media and broadcast remit. Hours: Full time. Organisation and context.

Management 69

Management Banking Sponsorships Financial 69

PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Events like Marketing Nation Summit are turning up the volume on their voices.

2019 104

2019 Event Tech Tech Insurance 104

Eventscase Blog

JULY 17, 2024

The Importance of Sponsorship Sponsorships are a mutually beneficial relationship. Recent data indicates that in 2023, banks and energy companies invested €60 million in music events in Spain alone. Recent data indicates that in 2023, banks and energy companies invested €60 million in music events in Spain alone.

2024 52

2024 Sponsorships Banking 2023 52

Plan Your Meetings

JULY 10, 2017

You’ll be hosting and running a top-notch business event in no time, all without breaking the bank! When you are 100 percent sure on who the audience is, you can effectively use your marketing spend through tools like social media targeting and creating your marketing collateral in the language and style that most attracts them.

Banking 39

Banking Social Media Food and Beverage Event Management 39

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78

2019 Sports Advertising Entertainment 78

SevenEvents

MARCH 30, 2022

Experiential marketing utilizes the power of experience to connect with people. Alternatively called engagement marketing, experiential marketing allows companies to add value through innovation and interactivity, using tangible and sensory means. Experiential marketing at virtual events.

Marketing 52

Marketing Wireless Speakers Banking 52