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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? IDENTIFY YOUR ‘WHY’.

Tech 321
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Launch Events: Seven Ways Bose Achieves Maximum Impact

Event Marketer

Jack Daley, VP-Global Media and Partnerships, Bose The launch was hosted at the former Williamsburg Bank building in Brooklyn, NY. Hosted at the former Williamsburg Bank building in Brooklyn, NY, the two-part launch catered to tech media by day, and consumers and influencers by night.

Fashion 312
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WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

Event Marketer

Bank fan fest at the Phoenix Convention Center. Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. Bank hosted its Nothing But Net Worth basketball-themed activation. Agency: NRG) U.S.

2024 279
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Event Tech Investment Tracker

EventMB

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.

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ASAE Cleveland: A Prodigal Son’s Guide to The Land

Smart Meetings

and later at Cleveland Magazine , the local electric company’s marketing slogan was Best Location in the Nation. One of its ballrooms doubles in size, and across the property, visitors will see new infrastructure, including meeting room tech. Sheer hyperbole, but so was its antonym of Mistake on the Lake.

Banking 264
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Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership

Event Marketer

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

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Top 7 Event Trends Expected in 2023

Event Farm

Focus on digital marketing. It’s easy to reduce waste in the event industry by simply leveraging digital marketing and content delivery. 3) Elevating In-Person Events with Tech. Here are some easy ideas you might “a la carte” your tech stack at your next big event. . Create a digital memory bank.

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