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Photo credit: David Christopher Banks Create Family-friendly Experiences While every golf tournament has its own vibe and traditions, the team behindthe Arnold Palmer Invitationalin Orlando, FL, has been trying something different.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. Hosted on its home turf at M&T Bank Stadium, the all-ages event gave traditional fan fests an icy makeover. 16-17 at the first-ever Ravens Pop-Up Ice Festival.
The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.
The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? IDENTIFY YOUR ‘WHY’.
This underscores just how important events have become in marketing, corporate communications and brand engagement strategies. We have already established that budgets are tighter yet demands are rising, so finding a venue that provides robust tech support can be a game changer. As importance grows, so do expectations.
Jack Daley, VP-Global Media and Partnerships, Bose The launch was hosted at the former Williamsburg Bank building in Brooklyn, NY. Hosted at the former Williamsburg Bank building in Brooklyn, NY, the two-part launch catered to tech media by day, and consumers and influencers by night.
Bank fan fest at the Phoenix Convention Center. Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. Bank hosted its Nothing But Net Worth basketball-themed activation. Agency: NRG) U.S.
London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.
and later at Cleveland Magazine , the local electric company’s marketing slogan was Best Location in the Nation. One of its ballrooms doubles in size, and across the property, visitors will see new infrastructure, including meeting room tech. Sheer hyperbole, but so was its antonym of Mistake on the Lake.
“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”
Among features of the program: Live viewings of Revolt’s original series “Assets Over Liabilities” co-hosted by financial experts Rashad Bilal and Troy Millings running commentary with Chance The Rapper, and a live recording of the Atlanta-based “Big Facts” podcast that featured hosts Big Bank, DJ Scream and Baby Jade along with guest Rick Ross.
This year, Smart Meetings experts, including event tech correspondent Brandt Krueger, shared the real story behind the hype. Bizzabo Chief Marketing officer Alon Alroy predicted steady growth of virtual events. Tech Tips from the Top: Breaking Barriers and Defining Hybrid. That doesn’t mean you have to break the bank.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. Photo credit: Spangler Candy Company The post The Brief: Quitter’s Day and Reality Show Competitions appeared first on Event Marketer.
On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. Amanda Ma , CEO & Founder of Innovate Marketing Group, and Sara Rosas , BizzDev Manager at IMG.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. Agency: Infinity Marketing Team) UNDER THE SEA AT NICKELODEON’S ‘SPONGEBOB’ CELEBRATION Who lives in a pineapple under the sea? But it was Krispy Kreme to the rescue from 5-7 p.m.
It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?
As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’.
EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. We are forever grateful!
We recap nine experiential marketing works of art delivered across the annual affair. LG Electronics’ premium tech brand, LG Signature, served as a lead sponsor of The Gateway, an exclusive NFT exhibition at Art Basel presented by nft now and Christie’s. Three Insights on Activating at Art Basel without a ‘VIP’ Experience.
This year, as global conferences and tech events must go on, we’ve put together some of the coolest digital conventions to attend within the tech space. Tech Events in 2021. Looking for the best upcoming tech events online? Here are the notable mentions for industries in technology, marketing, and beyond. .
Apple’s iWatch is the current global market leader in wearable technology, but the festival industry was actually one of the first to pioneer the idea of a wearable piece of technology to improve efficiency and enhance the experience of festival-goers. Popular uses of wearable tech at festivals. festivals and events worldwide.
Resisting the temptation to break the bank on a kitchen remodel, EM walked the floor looking for exhibit design trends and inspiration. We wanted this to be like buying a new car,” said George Hanus, marketing manager at ClosetMaid Pro. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.
With easy access to downtown and the Amazon and Google campuses, the property caters to the tech hub that it calls home. Boardrooms have Zoom functionality built in with modern AV tech. If you need a splash of nature, Denny Park has walking paths between flower beds and trees and hosts a farmer’s market on Saturday mornings. .
Their cloud banking technology is used by more than 1,750 financial institutions around the world—over 250 of which attended this year’s nSight. Headquartered in Wilmington , North Carolina, nearby Raleigh was an obvious choice for its popularity in the tech world. There is always a place for the virtual market.”
fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. The lack of available EV fleets of trucks or vans for renting or leasing is a challenge at the moment, as is the flexibility of these kinds of agreements for an experiential marketing program.
Ladies and gentlemen, it’s time to talk event tech on a budget! And if the Event Tech Podcast is your Bible on all things technology related to the industry, today we bring a brand new gospel. So this week, we’re covering the hot topic of event tech on a budget. Event Event Tech On A Budget: Where Are We?
Business students, they may go into banking. Those students that are in computer science may be going to Google or some of the tech companies. Rather, its purpose is to provide a much broader source of opportunities than one might expect from the hospitality industry. And that is what is quite attractive to us,” says Cooper. “As
Create a digital memory bank. Depending on the technology you use during your event, you should consider creating a digital memory bank, which is a personalized site where each attendee can view the information associated with their in-event activity—everything from event activations, content downloads, discounts from sponsors, and more.
Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com. Partners: G7 Entertainment Marketing; VCCP. Photo credit: Steven Vargo The post Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live appeared first on Event Marketer.
Bank Street Events, Stamford. A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, event marketing is the most valuable marketing channel they have. Impact Measured. Next Steps.
We are on a journey and we work with the future of technology, and adapt it for the market. Even as live events return, tech will continue to play a large part in how we conduct business, gain leads, close sales, plan and attend events. How are we all going to manage hybrid or ominichannel programs without breaking the bank?
Involving executives, marketing, and sales teams early on will clarify expectations and secure support. Budgeting Tips: Categorize Expenses : Break down your budget into categories, such as venue, catering, AV, marketing, and contingency. Plan a Comprehensive Marketing and Promotion Strategy Promotion is critical to attendance.
Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at how important data protection and data security has become for event planners two years since the introduction of GDPR. Event MB: 5 Tech Trends from CES That Will Impact Events. In your inbox, every week. .
This includes tools like project management solutions, marketing tools, association event management software , and complete AMS systems. Top Features: Customizable member database and portal Integrated email and marketing tools Secure payment processing Responsive support team Price: Free trial, then starts at $60/month.
Global event industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of Event Tech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing.
To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Events like Marketing Nation Summit are turning up the volume on their voices.
Recommended Watch: This video shows how TD Bank used EventMobi’s event app to increase audience participation at their Workplace Diversity Event. The EEX provides the market platform for energy and commodity products for participants in more than 30 countries worldwide. European Energy Exchange (EEX). Venture Out. Schedule a Demo.
How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?
So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.
Marrying Venue Lab’s extensive knowledge in developing award-winning event venues and WeWork’s incredible portfolio of market-leading properties, the partnership offers access to undiscovered spaces with many years of know-how and expertise in the event venue industry.
With attention spans waning and gamification a growing element of daily life, the survey sought to understand how learning and development will evolve, the implications of tech advancements on face-to-face interaction, as well as the considerations event organisers need to make due to a growing generational spread amongst delegates.
Banks & Associates Inc. A 20-year hospitality tech optimization and sales veteran, Torrenga was previously senior vice president of sales at INTELITY, a global guest experience and management platform in the greater Miami area. Van Workum is market general manager at The St. in Washington, D.C. Erynn Torrenga. Shane Lewis.
Banks & Associates Inc. A 20-year hospitality tech optimization and sales veteran, Torrenga was previously senior vice president of sales at INTELITY, a global guest experience and management platform in the greater Miami area. Van Workum is market general manager at The St. in Washington, D.C. Erynn Torrenga. Shane Lewis.
Weve broken it down into 7 phases , each covering a key area of event planning: Strategic Planning and Team Formation : Define your event purpose, set a budget, assemble your team, and start marketing. Pre-Event Preparation : Turn up marketing, confirm speakers, finalize partnerships, and tweak ticket pricing for maximum attendance.
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