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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Across its social channels, Vita Coco made it clear that that the guerrilla stunt was low-cost, unlike Poppis extravagant giveaways. Free samples.

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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. More Social Media Insights: Three Platforms Worth Exploring in the Booming Social Audio Space.

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Three Things We Loved About American Eagle’s Denim Deli in Nashville

Event Marketer

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. One of the sandwiches served to consumers was named after him.

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Cal Poly Students Gained Experience and Confidence at Visit California Outlook Forum 2025

Smart Meetings

The conference emphasized the power of California tourism as an economic, social and cultural force for good. He also learned a thing or two from a student social media manager while at a session. Overall, this conference was unforgettable and will hold a special place in my memory bank to share with many people.

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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story? Question everything. Later this year, 17,000 square feet of meeting space will be added to the site. Photo: Courtesy of Ford Motor Co.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. The roadshow continued on through Oklahoma, Arizona and California.

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Top 10 Event Planning Trends to Expect in 2024

Attendease

They’re easy to satisfy everyone’s tastes without breaking the bank. Effective Event Promotion Using Social Media Social media continues to be an indispensable tool in the promotion of events.

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