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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Across its social channels, Vita Coco made it clear that that the guerrilla stunt was low-cost, unlike Poppis extravagant giveaways. Free samples.

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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. The roadshow continued on through Oklahoma, Arizona and California.

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If

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How to Plan a Successful Fundraising Event: 10 Steps

Attendease

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors. Monitor social media metrics and adjust your strategy as needed to optimize engagement and reach.

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Three Platforms Worth Exploring in the Booming Social Audio Space

Event Marketer

Social audio just may be the next frontier for social media. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate. But, of course, there are some nuances to know about. Android users.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. 7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.

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