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The Brief: Blizzard Banks and GlowUp Studios

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 So, whats a Blizzard Bank? Those who spot a Blizzard Bank can scan a QR code on the spoon for a shot at winning free DQ Blizzards for a year. and GlowUp Studios. The campaign kicked off on Feb.

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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. The roadshow continued on through Oklahoma, Arizona and California. Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept.

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Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. As attendees entered the show floor—dubbed the Money Hall—they could step right to the X in an interactive feature, which put them in a branded photo-op, and the multiplier frame of mind.

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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.