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These new capabilities are: EventMarketing Websites, Free Event Registration, and Paid Ticketing. And all of them, naturally, compliment our Event Experience App perfectly. EventMarketing Websites Free to any event organizer, whether a Guidebook customer or not.
If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
To provide a smooth experience for attendees, event planners might consider creating mobile versions of event web pages and adding push notification campaigns to their eventmarketing plan. To convince you that an event mobile app is a must have in 2019, we have prepared some key facts to support it.
That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Although we do our best to provide up-to-date event management news, we also look for fresh event industry insights on other blogs and web services to improve our professional activity. You’re welcome to use our eventblogging tutorial and benefit from the top blogging tips and blog examples for ultimate results.
Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an eventapp for their attendees. Promote the EventApp. One of the most important metrics for event planners is app adoption rate, which is the percentage of attendees who installed the app.
For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your eventapp early on, ensuring theyre informed and excited from the start.
Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .
However, according to the State of EventMarketing 2024 report, 78.5% of event organizers are seeing higher costs compared to previous years. integrate with eventapps access powerful data insights. As a result, cost management has become more important than ever. This allows them to: reduce admin tasks.
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. This guide will explore the power of eventapps in post-eventmarketing, a crucial yet often overlooked aspect. What is Post-EventMarketing? Why is it Important?
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
In the last two years, the SHOT Show increased their eventapp sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with eventapp and digital packages that are a winning combination for organizers, exhibitors and sponsors.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? 1) Unite Your Marketing and Sales Teams. What is the timeline?
And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile eventapp are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Be sure to populate your eventapp pre-event.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Eventmarketers have realized this.
It’s generated at every step of the process along the way – including the actions you take days, weeks and months before your event opens its doors. Take your event’s website. Anyone who’s ever struggled through a frustrating online event registration process intuitively understands how important these tools really are.
Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology. Why Event Technology Matters. Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. EventMarketing, with examples. EventApps, with examples.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Virtual Event Engagement. Forrester , 2021 ).
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Check-in apps.
Event management platforms take control of a huge part of your communications. The question “ How do I choose an event management software? ” is fundamental when you make a choice in favour of automated event organisation. In this blog post, we want to tell you about solutions that work best with corporate challenges.
All-in-one platforms capture and store information from every stage of the event lifecycle, so it’s easily accessible in one place. This gives organizers unprecedented ability to optimize their events. For example, as attendees move through the event, mobile eventapps, beacons and smart badges collect a goldmine of data.
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the eventsmarket was valued at $1.14
It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement.
What are your actions to capture the attention of your audience, build anticipation and boost tickets sales before your event even starts? You may not know that technology not only adds incredible value to eventmarketing but it can also help to achieve pre-event / on-event / post-event goals.
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-eventmarketing activities (active posting on social media, UGC creation, email invites, etc.).
Also contrary to the hype over technologies like AR and AI, several experts suggested the focus has to kept on enhancing the live experience at events. And it should be simple, making event organisers more productive rather than distracted by blogs, glitches, or confusing user interfaces.
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).
The half-day conference will bring together event planning and event technology professionals along the likes of Tahira Endean , Roger Haskett , Shannon Desouza , and QuickMobile’s own Jason Philipchuk , to share their expertise. What Your 2018 EventApp Will Look Like. How is my app developer responding?)
Stay with me to learn whether you should build your own eventapp or subscribe to a SaaS. The post Should I Build my Own EventApp or Subscribe to a SaaS? The post Should I Build my Own EventApp or Subscribe to a SaaS? appeared first on Blog.
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