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The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Hence, increasing user engagement on your eventapp is vitally important for the event to be truly successful. The eventapp industry is on the rise, both in terms of revenue and significance.
These new capabilities are: EventMarketing Websites, Free Event Registration, and Paid Ticketing. And all of them, naturally, compliment our Event Experience App perfectly. EventMarketing Websites Free to any event organizer, whether a Guidebook customer or not.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
Eventapps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. App usage analytics & reports.
If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an eventapp. At this point, you should already be familiar with the benefits of incorporating an eventapp into your event. digital banner ads in the eventapp).
If you’re reading this blog post then you’re already familiar with the benefits of incorporating an eventapp into your event experience. Generates additional event revenue through digital sponsorship opportunities (e.g. digital banner ads in the eventapp). CMO / VP of Marketing/Events.
Although we do our best to provide up-to-date event management news, we also look for fresh event industry insights on other blogs and web services to improve our professional activity. You’re welcome to use our eventblogging tutorial and benefit from the top blogging tips and blog examples for ultimate results.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
To provide a smooth experience for attendees, event planners might consider creating mobile versions of event web pages and adding push notification campaigns to their eventmarketing plan. To convince you that an event mobile app is a must have in 2019, we have prepared some key facts to support it.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows. Training seminars.
For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your eventapp early on, ensuring theyre informed and excited from the start.
Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of EventMarketing 2024 report, 78.5% In fact, 80.4%
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
In this unit, we will take a closer look at common threats, discuss how to safeguard data and examine best practices for event-specific data security. . Identify EventApp Security Breaches and Other Threats. Related Resources: [Blog] How Technology can Help Event Professionals Plan Smarter and Manage Risk.
Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.
However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. What is Post-EventMarketing?
This blog was originally published on November 4, 2016. 2013 marked the year that event planners gained access to a new instrument in their technology stack. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.
I think it’s safe to say that you can have the best eventapp of all time, but it’s next to useless if no one uses it. In this blog post, I’m going to share a few ideas for promoting your eventapp so that you maximize your pre-event attendee engagement. Promote Your EventApp Well Before Your Event Begins.
Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Now you need to market your conference , of course!
And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile eventapp are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Be sure to populate your eventapp pre-event.
It’s generated at every step of the process along the way – including the actions you take days, weeks and months before your event opens its doors. Take your event’s website. Anyone who’s ever struggled through a frustrating online event registration process intuitively understands how important these tools really are.
We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for eventmarketing and how that content can be leveraged to engage audiences before, during and after an event. How to Create Content Around Your Event . Write Blog Posts .
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Live-streaming your event.
Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook.
Using your eventapp, your in-person audience can answer polls in live time alongside their virtual attendees who are completing polls on their desktop. This gives your event more accurate polling responses and unites both audiences during sessions. Idea #12) Make Audience Interaction Easy and Simple With a Mobile EventApp.
by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Event technology is a fast-changing landscape. Trend #1: Rise of the integrated event management software (EMS) platform. All-in-one platforms capture and store information from every stage of the event lifecycle, so it’s easily accessible in one place.
Prior to an event, major goals of an event organizer are keeping attendees up-to-date on event-related information, and enabling attendees to start putting out feelers to connect with other attendees. Private channels are ideal for certain types of event-related discussions that may not be as relevant to the public sphere.
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventappmarket will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventappmarket will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
Event management platforms take control of a huge part of your communications. The question “ How do I choose an event management software? ” is fundamental when you make a choice in favour of automated event organisation. In this blog post, we want to tell you about solutions that work best with corporate challenges.
Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Powerful hybrid event platforms make it seamless to create multiple variations of tickets.
As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the eventsmarket was valued at $1.14
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.
Large events where participants are local but may not be able to attend in person. Marketingevents with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. Web app for virtual attendees and mobile app for in-person attendees. Hybrid event platform.
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