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Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 231
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Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? What does this mean for event marketing tech?

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Event Tech Investment Tracker

EventMB

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest event tech (and venue finding) vendors.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.

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Guest Blog: What is Event Tech?

Event Industry News

Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech.

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Using Event Tech to Collect Actionable Data & Engage Prospects

Event Farm

Keep reading to learn our top four tips for using technology to engage prospects , collect valuable event data, and integrate your event channel with the rest of your marketing strategy. Get attendees through the door with a check-in app.