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Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , eventmarketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.
I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? What does this mean for eventmarketingtech?
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest eventtech (and venue finding) vendors.
Keep reading to learn our top four tips for using technology to engage prospects , collect valuable event data, and integrate your event channel with the rest of your marketing strategy. Get attendees through the door with a check-in app.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.
As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 35 Statistics That Every EventMarketer Should Know.
The first step was using this information to make a better event. Now, companies have begun to leverage attendees’ onsite behavioral data to inform their marketing decisions outside the event world. You see, most eventmarketers record the number of attendees at their events. And this is huge.
The post How to Use QR Codes for Your Event appeared first on Eventbrite US Blog. Suddenly, we’re seeing little black-and-white boxes of pixels pop up in magazines, brochures, and even […].
“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Eventmarketers have realized this.
October has been a blooming month for the event industry with diverse blogs being posted across all the platforms. One of the major events IMEX America was also held in the month of October which was a huge success. Here are the best picks for October Month that all the event enthusiasts would love to read!
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry.
Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, eventmarketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Somewhere along the line, they made time to read our blogs as well. Leverage Tech.
by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top eventtech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , eventmarketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.
Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Facial recognition is definitely an aspect of event-tech that is on its way up.
Every year, we are finding event technology that is way more immersive and profitable. With the technology industry at its peak, 2018 has also seen a lot of updates in eventtech trends that have gained widespread acceptance and are expected to last and grow further in the coming years. Event gamification. for everything!
The post Control the Chaos: Planning and Managing Multiple Events appeared first on Eventbrite US Blog. And while the highs can be exhilarating, the lows can make you seriously question why you’ve picked a career that leaves […].
You might already be using Facebook Events as your online presence. The post How to Create a Free Website for Your Event in Minutes appeared first on Eventbrite US Blog. But […].
Among the biggest trends in eventtech this year are “AI, AR, VR” and cloud-based platforms. — Rachel Wimberly , President at Tarsus Media. ” — Michelle Bruno , President at Bruno Group Signature Services and Publisher of EventTech Brief. The biggest eventtech trend is”augmented reality.
Event management platforms take control of a huge part of your communications. The question “ How do I choose an event management software? ” is fundamental when you make a choice in favour of automated event organisation. In this blog post, we want to tell you about solutions that work best with corporate challenges.
Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.
It’s generated at every step of the process along the way – including the actions you take days, weeks and months before your event opens its doors. Take your event’s website. Anyone who’s ever struggled through a frustrating online event registration process intuitively understands how important these tools really are.
Want the lowdown on all things eventtech? In this month’s round up of top eventtech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.
Interactive and experiential marketing cuts through the noise. 72% of businesses invest in content marketing, and 75% are planning on increasing their investment. The webinar, called Using EventTech to Create Highly Engaging Experiences, Online + Offline , will cover: Pre-event engagement, from email invitations to attendee surveys.
Either way, we're using our tech to build an eventmarketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. ( We've got a marketing team of three, and none of us is a dedicated eventmarketer.
With a new feature or a tech or a trend coming out in the event industry, event professionals sometimes miss out on a few things. So here we are with another monthly roundup blog, presenting you with the top 10 picks from the last month’s event industry news covering the major changes, events, blogs, and videos.
Event planning terms are nothing new. But throw in eventtech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Eventmarketers use it to communicate with and track communication with event participants. . Event planning terms: D.
And when marketers adopt a new channel, we don't ditch an older one. Video marketing might represent the next big opportunity , but that doesn't mean we'll post to YouTube in lieu of sending emails, writing blog posts, or building our social following. At Event Farm, we recently asked ourselves what we should do next.
When we asked 11 such professionals, most though not all members of the Women in EventTech community, “What’s the biggest challenge you face in your work?”, The people who choose this professional do so out of their passion for it, and their endless fascination with it. ”, we got all of those answers and more.
The most successful marketers today show a lot of care when it comes to their eventmarketing strategy. In fact, according to the EventMarketing Institute, seventy-seven per cent of marketers perceive marketing experientially as a crucial part in the marketing strategy of their brand.
Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of EventMarketing 2024 report, 78.5% In fact, 80.4%
There are a lot of great events doing noteworthy things with technology, companies creating brilliant innovations and experts sharing some really useful knowledge out there. Eventtech companies compete in SISO innovation awards. Eventtech Resources you must check out. Event technology is the future.
Want the lowdown on all things eventtech? In this month’s round-up of top eventtech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. EventTech Talk: How to Choose a Virtual EventTech Platform.
The global event management software market was valued at $6.4 In less than ten years, the eventtechmarket will nearly double. It’s clear that AR and AI are both already mainstream, even though the event industry is still playing catch-up. Artificial Intelligence at Events. billion by 2022.
The new year has begun, which can only mean one thing – time to round up the biggest eventtech trends of 2019! Mobile event apps are a gateway to capturing new attendee data to use for future instances of personalization. . Eventtech trends aren’t just about showstoppers for attendees. Beacons help both.
Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Though we do our fair share of blogging, we still look to other helpful resources to stay on the ball. Endless Events.
We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own eventtech every step of the way and documenting the entire experience. It’s worth reiterating that no one on the Event Farm marketing team has a true background in eventmarketing.
Event Industry is a gigantic sea of news and information with all the latest trends and events being hosted across the globe. Blogs are a great source of spreading awareness amongst the event professionals of what’s trending in the events industry. We have covered 10 of the best blogs for August 2018.
With the holiday season going on, there were several festival eventstech news in the talk as well as Christmas parties highlights. December is the month of snow and lights and decoration and festivities where several entertainment and festival events happen. EventTech always impacts the success and ROI of the events.
Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned eventmarketing influencer?—? Ask them questions and have their answers to impact the design of your event.
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