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I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? What does this mean for eventmarketing tech?
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketingtechnology is relatively new compared to other martech solutions. Probably not.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of eventtechnology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of eventtechnology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Eventmarketing plan definition & examples. What is an eventmarketing plan? Why d o you need an eventmarketing plan?
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Although we do our best to provide up-to-date event management news, we also look for fresh event industry insights on other blogs and web services to improve our professional activity. You’re welcome to use our eventblogging tutorial and benefit from the top blogging tips and blog examples for ultimate results.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
That collecting valuable event data , integrating it with other sources, and using the data to deliver high-value, personalised event experiences is critical. When asked the question: “What do you see as the biggest trend(s) in events this year, particularly in relation to eventtechnology?”
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.
The post The Best Social Media Tools for EventMarketers appeared first on Eventbrite UK Blog. Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools.
Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in eventmarketing.
Let us help you with these 5 eventmarketing reads to make your life a little easier. The post 5 Social Media EventMarketing Reads to Uplevel Your Strategy appeared first on Eventbrite UK Blog. Staying on top of your social media game can be overwhelming!
There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. So Clearly if there's events, well, there's Eventtech. Types of EventTechnology Venue Marketplaces Registration & Check-in Tools EventMarketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Real-Time Data and Flexibility Real-time data is one of the strongest advantages of eventtechnology.
Have you caught on to the buzz surrounding eventtechnology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to EventTechnology.
You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Event Personalization.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
In event planning, there’s one side responsible for GDPR compliance. In fact, be it an eventmarketer, an organiser, or a technology partner, there are mechanisms that each of these subjects should put in place to ensure full-scale GDPR compliance. Eventtechnology vendor: Conduct a transparent audit.
As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the eventsmarket was valued at $1.14
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
Want the lowdown on all things eventtechnology? Creating buzz and excitement around your events is so important as it makes it easier to convince people why they should attend in the first place. The content can take any form: such as blogs, podcasts or videos. 5) Get Your Email Marketing Right .
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right eventtechnology to do the same in the virtual space. 1) Unite Your Marketing and Sales Teams.
That collecting valuable event data , integrating it with other sources, and using the data to deliver high-value, personalised event experiences is critical. When asked the question: “What do you see as the biggest trend(s) in events this year, particularly in relation to eventtechnology?”
Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of EventMarketing 2024 report, 78.5% In fact, 80.4%
With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where eventtechnology can be a game-changer. Here’s everything you need to know about eventtechnology solutions to leave a lasting impression on your attendees.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.
by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Eventtechnology is a fast-changing landscape. Trend #1: Rise of the integrated event management software (EMS) platform. The first step was using this information to make a better event. Best to focus on a few that can help you most.
The EventTechnology Awards (ETA)’s eighth edition will take place this Thursday 5 th November. The calibre of entries this year highlights the role technology has played in helping to adapt the industry to serve new demands post-Covid-19. Allseated shortlisted for the EventTechnology Awards. Register Here.
It’s generated at every step of the process along the way – including the actions you take days, weeks and months before your event opens its doors. Take your event’s website. Anyone who’s ever struggled through a frustrating online event registration process intuitively understands how important these tools really are.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? RSVPs to the Next Event.
As the event industry accelerates through tremendous growth and technical changes, it is reasonable to expect that the demands made upon event professionals will only broaden and deepen, meaning you’ll need to know more about a wider variety of things. Basically, what you did last year will not be good enough in the coming years.
And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile event app are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event.
With this information, you can compare the results of past events and enhance your efforts at your next event. At GEVME , we strive to develop our innovative eventtechnology further to support event planners and give better approaches for them to wow their attendees. Conclusion. Any other suggestions?
We particularly like this LinkedIn post highlighting an interview with Jonathan Steffert discussing storytelling event strategies. EventMarketer – @EventMarketer We can’t get enough of the photos EventMarketer posts on their social media platforms.
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on eventmarketers’ radar. In fact, virtual events are shattering attendance records. The eventtechnology you need to succeed.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
This shift in individualized consumerism means a shift in how we market. Brands need to really know who is reading their emails, subscribing to their blog, responding to their event invitations. Formalized predictive eventtechnology is certainly on the industry’s roadmap, but it’s not here quite yet.
More AI Strategies: Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience SIX INSIGHTS ON THE CURRENT STATE OF AI IN EVENTSMarketers are becoming GenAI prompt experts. AI isn’t coming for eventmarketers’ jobs.
You can change the boring course of any event with carefully prepared program content and a sustainability plan. . Infusing events with hands-on experiences. Alongside the hot trends in the event planning industry, meeting and conference niches have also transformed and require new forms of engagement. Engaging technology.
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