Picatic by Eventbrite

JANUARY 2, 2019

As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out. To find out […].

2019 271

2019 Event Marketing Marketing Events 271

Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

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Event Marketing Marketing Tech Events 242

Picatic by Eventbrite

JANUARY 9, 2023

Your event doesn’t end at clean-up. A great post-event blog post will put the event to work for you all year long. Here’s how to write it.

Events 370

Events Event Marketing Marketing 370

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Event Farm

SEPTEMBER 5, 2017

And with today’s rapidly-evolving event marketing technology , there’s more opportunity than ever for organizations to build innovative and disruptive marketing strategies that leverage the power of experiential. Like so many things today, the future of event marketing depends on technology.

Event Marketing 213

Event Marketing Marketing Tech Technology 213

Attendease

OCTOBER 1, 2024

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

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Event Marketing Marketing Events Technology 195

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Picatic by Eventbrite

MARCH 21, 2019

Looking for guerrilla marketing ideas? The post 10 Guerrilla Marketing Ideas for Event Organizers in 2019 appeared first on Eventbrite US Blog. This is how you can obtain maximum exposure with could-be attendees for a whole lot less.

2019 284

2019 Marketing Events Event Marketing 284

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.

Marketing 245

Marketing Social Media Events Meetings 245

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Picatic by Eventbrite

JANUARY 9, 2019

The post The Top 5 Most Helpful Blogs to Perfect Your Event Planning appeared first on Eventbrite US Blog. It’s all about planning ahead, and planning smart. So it’s no surprise that the posts readers voted our […].

Event Planning 239

Event Planning Events Social Media Event Marketing 239

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

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Event Marketing 2023 Marketing B2C 113

Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

Marketing 206

Marketing Event Tech Tech Technology 206

Event Farm

OCTOBER 18, 2017

The Event Farm marketing team is getting ready to host an event series. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. (

Marketing 206

Marketing Event Marketing Events Tech 206

GEVME

AUGUST 13, 2018

Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. Segment and personalize your event catering emails.

Marketing 216

Marketing Contracts Events 2018 216

Picatic by Eventbrite

JUNE 6, 2018

In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Picatic by Eventbrite

JUNE 24, 2022

Read on for expert industry insights, event marketing tips, Eventbrite trends, and more. Eventbrite Tips & Tricks The dawn of “Hot Event Summer” is here! The post Events Industry Report: Give Your Summer Events a Boost appeared first on Eventbrite Blog.

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Event Marketing Events Marketing Event Planning 278

Picatic by Eventbrite

AUGUST 29, 2019

Event creators agree that email marketing continues to be one of the most effective event marketing channels you can use to promote an event. Today’s event-goers are savvy consumers — and it takes way more than a few one-off emails to stand out in their […].

Marketing 280

Marketing Event Marketing Events Event Planning 280

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.

Marketing 213

Marketing Trade Shows Speakers Technology 213

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Conferences that Work

OCTOBER 4, 2021

You will shape the event by taking part in discussions, feedback sessions, and similar formats that need your input.” ” The Search Central Unconference is back , Google Search Central Blog. Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword.

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2012 Conference Marketing Meetings 397

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

Marketing 218

Marketing Travel Technology Speakers 218

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right event management software can revolutionize your processes for putting on successful, highly profitable events.

Management 195

Management Event Management Marketing Trade Shows 195

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 222

Marketing Speakers Social Media Event Marketing 222

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

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B2B Social Media Events Event Marketing 307

Picatic by Eventbrite

NOVEMBER 21, 2018

Their team runs lean, with a lean marketing team that attracts over 8,000 foodies and 120 restaurants to its flagship festival every August. The post How Eat Drink SF Makes the Most of Their Marketing Budget appeared first on Eventbrite US Blog. Eat Drink SF is no exception. Now in its tenth year, Eat Drink SF […].

Marketing 186

Marketing Social Media Events Event Marketing 186

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of event marketing and discover the keys to successful event-driven campaigns.

Event Marketing 64

Event Marketing Marketing Trade Shows Events 64

Marketo Events

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Understanding event performance requires more than just top-of-funnel metrics.

Marketing 167

Marketing Event Marketing Management Event Technology 167

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. Photo attribution: Seth’s blog post “ Make the sign bigger! What to do? Make the logo bigger.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

GEVME

MAY 30, 2018

So how do you actually sit down and write content that will make your event perfect? For this blog post, we’ve collected the best working strategies along with expert tips from Yopie Suryadi , the founder of MailTarget.co, a company that is focused on helping people build content-driven email campaigns. Email marketing.

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Social Media Marketing Advertising Events 231