Velvet Chainsaw

APRIL 30, 2020

I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price. It’s the essence of content marketing and is being taken to new extremes in this crisis. Hopefully the author and the title of the blog piqued your curiosity.

Conference 442

Conference 2009 Sponsorships Speakers 442

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Velvet Chainsaw

APRIL 8, 2020

This is the first in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising our clients on their events in the time of COVID-19. This is not the time to send out speaker approvals or invitations for your annual event if your content is based on submissions. Hit the pause button.

Sustainability 448

Sustainability Speakers Conference Marketing 448

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 222

Marketing Speakers Social Media Event Marketing 222

Marketo Events

JUNE 25, 2020

Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. They’re appealing to high-profile speakers and C-level presenters.

Marketing 218

Marketing Travel Technology Speakers 218

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. We’re over a month into our new reality, and our field marketing team has launched six virtual events. Put your event out into the market to see how your customers are receiving the idea. Always Have a Plan B…and a Plan C.

Marketing 213

Marketing Trade Shows Speakers Technology 213

Attendease

SEPTEMBER 22, 2023

This includes venue costs, marketing, speaker fees, and logistics. Participant Satisfaction No matter how well you think your event went, it’s the attendees, sponsors, and speakers whose opinions will make or break your event’s reputation. Were there articles, blog posts, or social media shout-outs from influencers?

Social Media 396

Social Media Financial Sponsorships Events 396

Picatic by Eventbrite

JANUARY 18, 2019

You’ve settled on a venue, enlisted performers or speakers, and dialed in on details. The post The 6 Best Free Ideas and Tools for Event Promotion appeared first on Eventbrite US Blog. The post The 6 Best Free Ideas and Tools for Event Promotion appeared first on Eventbrite US Blog. You’ve organized a can’t-miss event.

Speakers 334

Speakers Venues Events Event Tech 334

Expo Pass

MAY 10, 2022

“I love seeing speakers that change the way we think […] They are experts, they have thought about something, they bring their own view of the world – to you – and it changes how you think about the world.”. They set the tone for the marketing and are what your audience sees when they walk into the venue. So dig in, it’s a good one!

Speakers 147

Speakers Social Media Tech Entertainment 147

GEVME

APRIL 16, 2019

That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively. What is event marketing. Why is event marketing important?

Event Marketing 31

Event Marketing Marketing Social Media Events 31

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Some respond by increasing their event marketing. Photo attribution: Seth’s blog post “ Make the sign bigger! The event industry unduly focuses on large meetings. What to do? No related posts.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. In this blog, we’ll cover key considerations for choosing the right event management software so you can make an informed decision.

Management 195

Management Event Management Marketing Trade Shows 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. 6 benefits of event repurposing.

Marketing 147

Marketing Social Media Events Event Marketing 147

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. To be successful, hybrid events need to go beyond simply streaming the in-person speakers and sessions — although that certainly can be a part of it. Marketing and sales events. Trade shows. Training seminars.

Social Media 279

Social Media 2021 Trade Shows Events 279

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported. Adoption of Advanced Technology.

2019 375

2019 Event Planning 2016 2018 375

Eventmobi

MAY 23, 2024

Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. This kind of conference often features multiple speakers, who each present information on related topics. There’s no lead speaker. Because of this, summits usually feature influential speakers.

Conference 292

Conference Management Speakers Event Apps 292

Attendease

DECEMBER 5, 2019

When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. Networking : When networking is one of the main goals of the event, seamless communication between attendees, partners, speakers and exhibitors can be a great feature to have. Speakers, guest and exhibitor Directories.

Event Apps 343

Event Apps Sponsorships Speakers Tech 343

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Picatic by Eventbrite

AUGUST 26, 2019

The venue, the sponsors, the entertainment, the speakers or special guests. The post Pre Event Hype Ideas: Engage Attendees Before The Event appeared first on Eventbrite US Blog. Now you’re ready to share your event with the world. But how do you engage your audience’s attention – and keep it – in the lead up to your event?

Entertainment 262

Entertainment Sustainability Speakers Events 262

Guidebook

MARCH 10, 2025

It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience. Getting people to commit to an event is no easy task.

Social Media 78

Social Media Speakers Marketing Event Management 78

GEVME

MAY 30, 2018

For this blog post, we’ve collected the best working strategies along with expert tips from Yopie Suryadi , the founder of MailTarget.co, a company that is focused on helping people build content-driven email campaigns. Email marketing. Successful event marketers don’t stop with the reflection of a core theme and the list of speakers.

Social Media 231

Social Media Marketing Advertising Events 231

GEVME

SEPTEMBER 30, 2020

There were roughly about 40 speakers at the event who belonged to different parts of the world and were from countries like Germany, China, Japan, the US, and Mexico. The team had to go through with the run down and instruct on which speaker would speak when. They also had to learn how CMS platforms work and master it.

Event Management 299

Event Management Management Speakers Events 299

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Will there be enough engaging activities?

Social Media 368

Social Media Speakers Transportation Marketing 368

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Social Tables

OCTOBER 7, 2021

But what is a keynote speaker, exactly, and how do you go about finding the right one? In this post, we take a deep dive into what a keynote speaker is: Who they are, what they do, and where to find them. Well, for starters, harnessing the power of an accomplished and enticing speaker could help take your event to the next level. .

Speakers 117

Speakers Education Social Media Conference 117

Smart Meetings

SEPTEMBER 23, 2021

The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market.

Speakers 246

Speakers Travel Technology Insurance 246

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! The first is to use the same video, photo, audio, etc.,

Marketing 125

Marketing Social Media Speakers Events 125

Smart Meetings

OCTOBER 26, 2023

Networking Opportunities: Early access to networking events or one-on-one sessions with keynote speakers. Engaging Content Teasers Release engaging content previews, such as snippets from keynote speakers or highlights from previous events, to generate excitement. Loyalty Programs Reward repeat attendees with loyalty benefits.

Conference 278

Conference Financial Airlines Speakers 278

SpotMe Blog

SEPTEMBER 30, 2022

Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. By using e-marketing and omnichannel strategies. What are e-marketing & omnichannel strategies for pharma? How can pharma do this?

Marketing 147

Marketing 2021 Education Healthcare 147

SpotMe Blog

JULY 27, 2021

I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show. The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“.

Social Media 235

Social Media Speakers Marketing Advertising 235

Marketo Events

JUNE 2, 2020

Do: Be an advocate for your speakers. Don’t let your speakers be the low man on the totem pole of priorities. Overcommunication with speakers is the number one rule. If things are still in flux, your speaker should know that. If things are still in flux, your speaker should know that.

2020 211

2020 Speakers Events Tech 211

Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

2021 328

2021 Event Technology Social Media Technology 328

GEVME

JULY 9, 2018

And if you don’t know where to look, we have great news for you: You can just continue reading this blog post! Many event marketers think they are creating value by linking an event invitation with additional resources, while, in fact, they might be diminishing this value. Advanced Content Marketing Summit from Neil Patel.

Speakers 204

Speakers Events 2018 Conference 204