Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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Event Farm

OCTOBER 18, 2017

The Event Farm marketing team is getting ready to host an event series. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. (

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Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

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Attendease

AUGUST 15, 2023

In this blog, we’ll explore the power of webinars and how you can incorporate them into your events strategy! Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Make sure your tech is on-point.

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Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Say goodbye to repetitive, time-consuming tasks— this blog explores 5 ways you can streamline planning corporate events.

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Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. In this blog, we’ll cover key considerations for choosing the right event management software so you can make an informed decision.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Promotion channels and venue.

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Picatic by Eventbrite

MARCH 5, 2019

Best-of-breed tech can help you and your team save time and money, delight your attendees — and most importantly, help you scale in an increasingly competitive landscape. The post Easily Communicate With Your Attendees Through MailChimp appeared first on Eventbrite US Blog. Try turning to technology instead.

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Attendease

DECEMBER 5, 2019

When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. Separate video channels and playlists; Display gallery for event images; Live feed of updates, news, and blogs. In 2019, most tech suppliers have adopted a need of offering integration services.

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Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

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Picatic by Eventbrite

JANUARY 11, 2019

If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. The post How to Create a Free Website for Your Event in Minutes appeared first on Eventbrite US Blog. You could be losing ticket sales. You might already be using Facebook Events as your online presence. But […].

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Event Farm

DECEMBER 14, 2017

series, I wrote a blog post about why. every marketing team should consider hosting an event series. Sarah, our Marketing Manger, kicking off the panel discussion at our second WCW event. Here’s why: event marketing automation. As a marketer, I understand the power of automation. Women Crushing It Wednesday.

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SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

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SpotMe Blog

SEPTEMBER 22, 2021

This year, as global conferences and tech events must go on, we’ve put together some of the coolest digital conventions to attend within the tech space. Tech Events in 2021. Looking for the best upcoming tech events online? Here are the notable mentions for industries in technology, marketing, and beyond. .

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Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported.

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GEVME

MAY 29, 2018

In this blog post, we want to tell you about solutions that work best with corporate challenges. When it comes to corporate events, there’s always a specific tech environment you can utilise to simplify the process of organisation. Handling complex event marketing. Some event tech providers seem to have it all.

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GEVME

OCTOBER 1, 2019

Why podcasts are becoming more popular than blogs. They don’t demand time sitting at a table reading a blog or a book. They say that it’s also a more valuable and trustworthy way of presenting information than blogging. Event Tech Podcast. This is a podcast that is somewhat similar to the Event Tech Podcast.

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Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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Guidebook

DECEMBER 31, 2024

As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources. Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.

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SpotMe Blog

OCTOBER 27, 2022

Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . Event marketers have realized this. But all is not lost for marketers. Event tech companies are working on making their products easier to use in 2023.

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Endless Events

FEBRUARY 4, 2020

Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So that tech consolidation, not over by any means.

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2020 Event Tech Tech Technology 131

Picatic by Eventbrite

FEBRUARY 22, 2019

The post How to Use QR Codes for Your Event appeared first on Eventbrite US Blog. Suddenly, we’re seeing little black-and-white boxes of pixels pop up in magazines, brochures, and even […].

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Events Social Media Event Tech Tech 349

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Event Farm

JANUARY 3, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Here’s a blog article explaining it further, but the idea is that you create a formula number field and put “1” in the formula section, then you can add to opportunity and campaign page layouts.

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Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Reporting features in event and venue management platforms can measure anything from which marketing efforts were most effective to ROI. Digital event marketing. Live translation.

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Event Tech Tech Social Media Technology 103

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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GEVME

APRIL 23, 2018

Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. Event marketing under GDPR. The fundamental concept that event marketers have to keep in mind is explicit and unambiguous consent.

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Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. When it comes to video marketing, you can hire professionals or do it yourself. When you want to build your video creation and editing skills, the internet is full of blogs and YouTube channels to guide your way.

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Marketing Social Media Speakers Event Marketing 150

Picatic by Eventbrite

JANUARY 18, 2019

The post The 6 Best Free Ideas and Tools for Event Promotion appeared first on Eventbrite US Blog. Event promotion doesn’t have to be hard, and it doesn’t have to be expensive. In fact, there […].

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SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

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Marketing Social Media Healthcare Advertising 130

SpotMe Blog

FEBRUARY 2, 2022

Event tech experts rate the platform highly for its extensive flexibility and navigation options. Integration exist for CRM, marketing automation systems, and other event registration systems. ON24 offers integration to CRM and marketing automation solutions, and an API. They offer add-ons that enhance the user experience.

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SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

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Event Marketing Marketing Advertising Social Media 132

GEVME

JULY 2, 2018

From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. Increase your market share: By sponsoring industry-specific events, you put your brand’s name in front of potential clients, which helps you get ahead of the competition. Perks for clients.

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Conferences that Work

MAY 20, 2024

It took me about five years of having CEOs confiding to me their non-technical woes despite being hired to solve “tech” problems to learn the truth of Weinberg’s Second Law of Consulting : “No matter how it looks at first, it’s always a people problem.”

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Event Farm

SEPTEMBER 28, 2017

This shift in individualized consumerism means a shift in how we market. Brands need to really know who is reading their emails, subscribing to their blog, responding to their event invitations. As marketers, we must include an experiential channel in our overarching strategy. Just like anything else, that takes time.

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Marketing Trade Shows Social Media Technology 179

GEVME

JUNE 13, 2018

A crazy-busy lifestyle is a symbol of our tech-driven century, and this is particularly true for event planners, who should be able to handle thousands of tasks simultaneously when planning even the tiniest conference. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.).

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