Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Conference 294

Conference 2018 Marketing Tech 294

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Event Farm

OCTOBER 18, 2017

The Event Farm marketing team is getting ready to host an event series. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. (

Marketing 206

Marketing Event Marketing Events Tech 206

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 222

Marketing Speakers Social Media Event Marketing 222

Stova

NOVEMBER 14, 2024

Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.

Event Tech 52

Event Tech Tech Sustainability Ecommerce 52

Attendease

AUGUST 15, 2023

In this blog, we’ll explore the power of webinars and how you can incorporate them into your events strategy! Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Make sure your tech is on-point.

Tech 364

Tech Education Social Media Management 364

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Say goodbye to repetitive, time-consuming tasks— this blog explores 5 ways you can streamline planning corporate events.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. In this blog, we’ll cover key considerations for choosing the right event management software so you can make an informed decision.

Management 195

Management Event Management Marketing Trade Shows 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Promotion channels and venue.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Picatic by Eventbrite

MARCH 5, 2019

Best-of-breed tech can help you and your team save time and money, delight your attendees — and most importantly, help you scale in an increasingly competitive landscape. The post Easily Communicate With Your Attendees Through MailChimp appeared first on Eventbrite US Blog. Try turning to technology instead.

Tech 271

Tech Event Planning Technology Events 271

Event Farm

DECEMBER 14, 2017

series, I wrote a blog post about why. every marketing team should consider hosting an event series. Sarah, our Marketing Manger, kicking off the panel discussion at our second WCW event. Here’s why: event marketing automation. As a marketer, I understand the power of automation. Women Crushing It Wednesday.

Event Marketing 178

Event Marketing Marketing Social Media Events 178

Attendease

DECEMBER 5, 2019

When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. Separate video channels and playlists; Display gallery for event images; Live feed of updates, news, and blogs. In 2019, most tech suppliers have adopted a need of offering integration services.

Event Apps 343

Event Apps Sponsorships Speakers Tech 343

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Picatic by Eventbrite

JANUARY 11, 2019

If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. The post How to Create a Free Website for Your Event in Minutes appeared first on Eventbrite US Blog. You could be losing ticket sales. You might already be using Facebook Events as your online presence. But […].

Marketing 286

Marketing Events Event Tech Tech 286

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

SpotMe Blog

SEPTEMBER 22, 2021

This year, as global conferences and tech events must go on, we’ve put together some of the coolest digital conventions to attend within the tech space. Tech Events in 2021. Looking for the best upcoming tech events online? Here are the notable mentions for industries in technology, marketing, and beyond. .

2021 130

2021 Tech Insurance Speakers 130

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported.

2019 375

2019 Event Planning 2016 2018 375

Event Marketer

OCTOBER 9, 2023

Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.

Tech 321

Tech Technology Events Marketing 321

GEVME

MAY 29, 2018

In this blog post, we want to tell you about solutions that work best with corporate challenges. When it comes to corporate events, there’s always a specific tech environment you can utilise to simplify the process of organisation. Handling complex event marketing. Some event tech providers seem to have it all.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

GEVME

OCTOBER 1, 2019

Why podcasts are becoming more popular than blogs. They don’t demand time sitting at a table reading a blog or a book. They say that it’s also a more valuable and trustworthy way of presenting information than blogging. Event Tech Podcast. This is a podcast that is somewhat similar to the Event Tech Podcast.

Event Management 198

Event Management Management Social Media Entertainment 198

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Guidebook

MARCH 10, 2025

It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience. Getting people to commit to an event is no easy task.

Social Media 78

Social Media Speakers Marketing Event Management 78

Guidebook

JANUARY 3, 2025

From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience. of event organizers say in-person events are the most impactful marketing channel available. Youll discover: Why modern registration tools are essential.

2025 78

2025 Technology Event Apps Tech 78

SpotMe Blog

OCTOBER 27, 2022

Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . Event marketers have realized this. But all is not lost for marketers. Event tech companies are working on making their products easier to use in 2023.

Corporate Events 246

Corporate Events 2023 Event Apps Event Tech 246

Caterease

JANUARY 9, 2025

From innovative presentation ideas to sustainable practices and tech integrations, this blog post explores fresh concepts to keep self-serve dining cutting-edge and relevant. Tech-Enabled Experiences Technology is entering every industry, including catering. Why not integrate tech into your buffet concepts?

Sustainability 78

Sustainability Tech Social Media Corporate Events 78

Event Farm

JANUARY 3, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Here’s a blog article explaining it further, but the idea is that you create a formula number field and put “1” in the formula section, then you can add to opportunity and campaign page layouts.

Marketing 200

Marketing Conference Sponsorships Tech 200

Endless Events

FEBRUARY 4, 2020

Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So that tech consolidation, not over by any means.

2020 131

2020 Event Tech Tech Technology 131

Picatic by Eventbrite

FEBRUARY 22, 2019

The post How to Use QR Codes for Your Event appeared first on Eventbrite US Blog. Suddenly, we’re seeing little black-and-white boxes of pixels pop up in magazines, brochures, and even […].

Events 349

Events Social Media Event Tech Tech 349

Guidebook

DECEMBER 19, 2024

In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.

Event Planning 78

Event Planning Event Apps 2025 Tech 78

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Reporting features in event and venue management platforms can measure anything from which marketing efforts were most effective to ROI. Digital event marketing. Live translation.

Event Tech 104

Event Tech Tech Social Media Technology 104

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. When it comes to video marketing, you can hire professionals or do it yourself. When you want to build your video creation and editing skills, the internet is full of blogs and YouTube channels to guide your way.

Marketing 150

Marketing Social Media Speakers Event Marketing 150

Picatic by Eventbrite

JANUARY 18, 2019

The post The 6 Best Free Ideas and Tools for Event Promotion appeared first on Eventbrite US Blog. Event promotion doesn’t have to be hard, and it doesn’t have to be expensive. In fact, there […].

Speakers 334

Speakers Venues Events Event Tech 334

EventSource

DECEMBER 17, 2021

Composting bins come in all shapes and sizes, from high tech to more user-friendly, so pick the one you think would best suit their lifestyle! Thankfully, there are many wooden options on the market. There are endless shapes and sizes on the market, giving you ample options for the perfect gift. A stay at a green hotel or spa.

Sustainability 307

Sustainability Hotels Tech Marketing 307

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130