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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Whats surprising is that this space, used for just about every trade show here, usually doesnt see anything beyond posters and banners and maybe a few small-scale activations. Mattel, Canada Goose and P&G. And its huge!

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20.

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Books That Spark Joy, Insight, and Innovation

Smart Meetings

AI tools were used in the development of this article In this article, we review three diverse books, each offering unique perspectives and valuable insights into their respective fields. The book acts as a guidebook for navigating the rapidly evolving AI landscape. We appreciate your support.

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Which meeting design books should I buy?

Conferences that Work

Here are five meeting design books I especially recommend. In an outrageous display of chutzpah , I wrote three of these books. [If In 2013, Eric de Groot and Mike van de Vijver published this unique, extraordinary, and important book on meeting design. The story is told in the book’s preface.)

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B-to-B For Me

Event Marketer

For Siemens, the process is beginning well before the trade show floor opens. The brand is leaning on data to help tailor presentations and experiences in its trade show booths to meet the needs of the attendees. Hows that for seamless post-show memory recall?

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Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles

Event Marketer

It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. She casually asked the audience for a show of hands of people who consider themselves non-drinkers. What did you want to accomplish with the book?

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14 Must-Know Trade Show Booth Ideas That Will Help You Drive More Foot Traffic

Eventmobi

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?