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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Whats surprising is that this space, used for just about every trade show here, usually doesnt see anything beyond posters and banners and maybe a few small-scale activations. Mattel, Canada Goose and P&G. And its huge!

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Booked and Busy: The Best Event Planning Reads You’ll Actually Use

Smart Meetings

The first book I ever received from a boss was Who Moved My Cheese. A couple of years later, the team was given a copy of Dale Carnegie’s famous book, How to Win Friends and Influence People. A couple of years later, the team was given a copy of Dale Carnegie’s famous book, How to Win Friends and Influence People.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20.

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Which meeting design books should I buy?

Conferences that Work

Here are five meeting design books I especially recommend. In an outrageous display of chutzpah , I wrote three of these books. [If In 2013, Eric de Groot and Mike van de Vijver published this unique, extraordinary, and important book on meeting design. The story is told in the book’s preface.)

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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B-to-B For Me

Event Marketer

For Siemens, the process is beginning well before the trade show floor opens. The brand is leaning on data to help tailor presentations and experiences in its trade show booths to meet the needs of the attendees. Hows that for seamless post-show memory recall?

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New Book Turns Hospitality Business Leaders in More Productive Direction

Smart Meetings

He sees this book as the capstone on his career to continue elevating the industry into the future. As Hall of Fame De La Salle Coach Bob Ladouceur said about the book, “It’s so easy to understand, and it’s hard to put down. Read More: The Art of Communication “We all know the reality of our times. It just flows.