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7 Design Considerations for Your Conference Hub

Velvet Chainsaw

High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. Here’s what we came up with.

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Elevate Your Conference Education

Velvet Chainsaw

There’s never been a better time than right now to reimagine your education programming for your first in-person conference in some time, for many—in over two years. Conference education sessions have long been considered the main course of the event, yet typically they reek of status quo. Don’t waste this opportunity.

Education 435
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Conference Innovation While Traveling at Warp Speed

Velvet Chainsaw

Not every effort was a rousing success but attempting to inject new conference elements made us more nimble, creative and smarter as a team. What should we expect for hybrid or virtual conference attendance? How much time can we expect an engaged attendee to participate in a multi-day virtual conference? Do virtual expos work?

Travel 448
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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

As conference organizers, it can be helpful to consider our responsibilities from the viewpoint of duty of care — the legal definition of which is “a requirement that a person [or organization] act[s] toward others and the public with the watchfulness, attention, caution and prudence that a reasonable person in the circumstances would use.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity.

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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. Conference organizers have, of course, every right to create an event that satisfies their wants and needs. Otherwise, why bother creating the conference in the first place? Whom is your event for?

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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. Go ahead and read Seth’s post and then come back for the linkage to conference monetization. To best compete: Premium conferences must choose quality over quantity.

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Unlock the Secrets of Event Marketing Masters

You will learn how to: Deal with internal stakeholders around events Plan an agenda for a large-scale user conference Design effective feedback loops Plan events for a community