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Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Consider matching up first-timers with “veteran event attendees” to help the first timers get the most out of their experience.
The flagship experience, launched in 2018 as part of a portfolio consolidation, marked a new chapter this month as it reconvened May 9-11 in Orlando as a smaller, targeted in-person conferencedesigned to serve up content and networking experiences “that matter most to you.” Emphasis on the you.
This can be as simple as sparking meaningful relationships or as complex as designing an event narrative that attendees follow to a meaningful conclusion. Whether it is a product demonstration, sustainable practices or leadership conference, design your event experience to cater to various learning styles.
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Event Leadership Institute.
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