Velvet Chainsaw

JUNE 2, 2016

So researchers focus on meeting their academic needs first before meeting the conference’s target market needs. Presenting at the conference is just another hoop they must jump through to gain credibility as an academic. They’ve lost touch with their target market. It can even disqualify a research project.

Conference 199

Conference Marketing Meetings Conference Planning 199

Socio Events

AUGUST 4, 2022

In turn, event organizers can salvage their conference, safeguard investments, and put on an engaging show just as they promised. How do you plan a virtual conference? Planning an in-person conference is one thing, but pivoting to a virtual format is another entirely. Ready to go virtual?

Conference Planning 97

Conference Planning Conference Event Apps Speakers 97

Velvet Chainsaw

MAY 3, 2017

Start by considering one or more of these conference big ideas. They are the conference planning road less traveled that harvests success! Big Conference Ideas On The Road Less Traveled Part 1. Here are the first five big conference ideas you should might embrace. Breeding Conference Dialogic Development.

Travel 304

Travel Conference Food and Beverage Conference Planning 304

Velvet Chainsaw

JULY 18, 2018

It is creating a habit of regularly questioning every conference planning practice and programming component that we currently use. This includes asking the more obvious yet often elusive questions of “Why are we holding a conference? Who is our target market and our primary customer? What’s the purpose of our event?

Conference 225

Conference Conference Planning Marketing Education 225

Velvet Chainsaw

SEPTEMBER 20, 2017

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Shifting markets. Motivating different generations.

Conference 258

Conference Conference Planning Marketing Sustainability 258

Hubilo Blog

APRIL 3, 2018

Conference planning is a no easy job. Event planning overall, for that matter, is a stressful job. There is a wide range of conference planning tools in the market that make life much easier for conference planners juggling 10 tasks at a time. This is where the conference planning software comes in.

Conference Planning 84

Conference Planning Conference Social Media Event Apps 84

Velvet Chainsaw

JUNE 21, 2018

Uncovering Your North Star Conviction To Find Conference True Target Market. Before your conference can find its true target market, you as the conference organizer must find your conviction. What’s your conference conviction? What’s your conference North Star? Awakening The Inner Path To Purpose.

Conference 261

Conference Conference Planning Sponsorships Marketing 261

Velvet Chainsaw

JANUARY 25, 2018

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division.

Conference 240

Conference Education Fashion 2016 240

Velvet Chainsaw

JULY 5, 2018

Your conference organizational debt includes the static roles, traditional structures, outdated models, long-established practices, antiquated procedures and legacy policies that prevent your organization from adapting to evolving markets, technology and society. Why did we start this process or procedure? What’s its history?

Conference 225

Conference Site Selections Conference Planning Speakers 225

Velvet Chainsaw

APRIL 13, 2020

However, from past experience, any time that there has been a shift from a seller’s to a buyer’s market, those contracts signed during a seller’s market just flat out had to be updated. None of us can say that we’ve seen this movie before because it’s never been this global and severe and both parties are innocent victims.

Contracts 397

Contracts 2009 Hotels 2020 397

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. If you’re interested in more details I would love to chat with you; my phone number is __.

Marketing 120

Marketing Social Media Site Selections 2014 120

PCMA Convene

SEPTEMBER 4, 2020

But when COVID-19 began spreading in the United States, organizers knew the virus could derail their plans to hold the event at the JW Marriott Nashville in mid-August. “It Webinar topics included “Top 25 Market Performance Overview” and “U.S. One scenario planners were hoping they could pull off was a hybrid event. “We

Conference Planning 103

Conference Planning Conference Hotels Marketing 103

Velvet Chainsaw

JUNE 28, 2018

Organizational debt is all the processes, policies, procedures and workarounds that have been institutionalized during the conference planning and implementation phases over the years. Sometimes conference organizers make concessions to appease legacy presidents, committee members or owners of past planning initiatives.

Conference 186

Conference Conference Planning Conference Design Speakers 186

InitLive

FEBRUARY 10, 2021

With an excellent event team and a good strategy, you can plan and organize a successful conference for your organization. However, approaching conference planning with outdated methods can lead to a slow and exhausting planning process. Event Planning Automation. Event Promotion and Marketing.

Conference Planning 71

Conference Planning Tech Conference 2007 71

Eventmobi

MAY 23, 2024

Unfortunately, this model might not give you enough expertise to make your conference successful, as volunteers don’t always have the necessary skills. Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. How much money can you spend on your conference?

Conference 289

Conference Management Speakers Event Apps 289

Velvet Chainsaw

JUNE 28, 2017

Although our attendees may not struggle with serious addictions like drug abuse, we can easily get sucked into conference experiences that are novel. And our conference planning teams want to out-do last year’s novelty and wow. Transformative Conferences Engage A Different Part of The Brain.

Conference 297

Conference 2006 Conference Planning Speakers 297

Event Marketer

AUGUST 21, 2023

In this episode, we sit down with Jessica Blake, senior director-global strategic events at Confluent, to talk about “year-two” planning for the event, which takes place Sept. The post Podcast: Launch Stories—Creating an Event for an Industry appeared first on Event Marketer.

Conference Planning 246

Conference Planning Global Events Events Conference 246

Velvet Chainsaw

FEBRUARY 2, 2017

If you are, you need a conference intrapreneur! More than just one intrapreneur, you need a conference planning culture of intrapreneurship. Ultimately, you’ll want to develop a conference team of intrapreneurs. Ask yourself this: Do our conference planning teams have the willingness, capability and confidence to __?

Conference 150

Conference Conference Planning Marketing Meetings 150

Velvet Chainsaw

JULY 13, 2016

What is the breakthrough you most want to see happen in your conference in the next year? What do you imagine could be possible if you were truly collaborating with your conference planning team, leadership and volunteers? You compare and contrast 20th century market-share with 21st Century mind-share mentality.

Conference 150

Conference Conference Planning Marketing Events 150

Velvet Chainsaw

JULY 26, 2018

A future back planning approach uses a distinct method of defining a future state and working backwards. Then in reverse time-lapse fashion, conference planning teams set priorities and milestones for their next event. You start with the end in mind.

Meetings 42

Meetings Fashion Conference Conference Planning 42

Velvet Chainsaw

JANUARY 31, 2019

We depend upon the way our resource providers—our market and customers—have always delivered. We rarely consider any changes that may occur in our market and customers. How has inertia influenced your conference planning? What steps can we take to avoid inertia stalling our conference progress?

Conference 210

Conference Conference Planning Marketing Management 210

InitLive

NOVEMBER 10, 2022

There is a lot of planning that goes into an in-person conference event. That's why it is so important to start your conference planning process well in advance. It is helpful to review your successes and shortcomings from your last conference and use that information to help inform your planning this time around.

Conference Planning 62

Conference Planning Conference 2022 Sponsorships 62

InitLive

NOVEMBER 29, 2019

To help prepare for your next conference we thought the time was right to take a step back and look at how we manage logistics at our next conference and ask ourselves is there a better way? Over the last 23 years, I have built my marketing career around the enterprise technology space working for companies like IBM and Mitel.

Conference Planning 63

Conference Planning Conference Social Media Technology 63

Velvet Chainsaw

JUNE 13, 2018

Your conference purpose is about building sustainable conference value. When your conference purpose is properly aligned with your organization’s mission, strategy, business plans and target market, it will drive economic performance. Your conference purpose identifies its role in your customers’ ecosystem.

Conference 230

Conference Conference Planning Sustainability Meetings 230

Eventmobi

NOVEMBER 2, 2023

In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. What Does It Take to Plan a Conference? But how long does it take to plan a conference?

Conference 195

Conference Sponsorships Speakers Advertising 195

Velvet Chainsaw

SEPTEMBER 27, 2018

Leadership and customers expect us to design, envision, implement and lead any conference changes. We are to help volunteers and staff review and revise the conference’s purpose, align conference goals with the organization’s strategy, refine our target market and adjust our budgets accordingly.

Meetings 299

Meetings Meeting Planning Conference Government 299

Velvet Chainsaw

JANUARY 26, 2018

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

Conference 199

Conference 2016 Conference Planning Marketing 199

InitLive

OCTOBER 24, 2019

Finalize the planning and execution committees and allocate their respective tasks. These are the crucial months in your conference planning process and if you can get the majority of the planning done during this period, then you will feel less stressed in the coming time. Choose your vendors to suit your needs.

Conference Planning 49

Conference Planning Conference Speakers Social Media 49

Eventinterface

JULY 12, 2017

She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend. How to implement hybrid event strategies for your meetings and conferences. Planning the audience experience and PR for your events. CONNECT WITH JULIA SPANGLER.

Sustainability 174

Sustainability Conference 2015 Consulting 174

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

Master the Event

APRIL 5, 2022

Conference Planning Seattle – So Much to See and Do…. Once inside Seattle’s styling neighborhoods you will discover unbelievable and delicious restaurants, fun and scrumptious farmers markets, noteworthy and extraordinary museums and outstanding and distinguished theaters and concert halls. A conference planners dream.

Conference Planning 40

Conference Planning Conference Hospitality Site Selections 40

Velvet Chainsaw

JULY 13, 2018

Paradigm: Our conference profits depend on what we plan and implement for our exhibitors/sponsors. Paradigm Busted: Our conference results depend on our target market customers—our paying attendees. Paradigm Busted: We achieve conference results and success by growing our target market’s discoveries.

Conference 210

Conference Marketing Management Meetings 210

Velvet Chainsaw

NOVEMBER 4, 2021

When you adopt a strategic objective like that for your conference, it leaves room for creativity in achieving that desired outcome. Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. Here are some suggestions. Choose Your Charity.

2012 364

2012 2014 Banking Conference 364

Velvet Chainsaw

JANUARY 24, 2018

Do you consider how these pieces fit together creating the conference experience from your target market customer’s perspective? Do you know what your conference target market customer wants? Owning The Conference Customer Experience. What do your conference customers want? And what do they want and need?

Conference 225

Conference Speakers Marketing Management 225

Master the Event

DECEMBER 10, 2023

You don’t have to look very far to find a conference planning checklist. And when you Google the term, there certainly is no shortages of websites where you can get conference planning checklist ideas. Which started me thinking about which items would be considered crucial for a conference planning checklist.

Conference Planning 40

Conference Planning Conference Hotels Venues 40

Velvet Chainsaw

JULY 17, 2024

Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Membership may own the creative design, while marketing is responsible for the creative design.

Consulting 221

Consulting 2024 Management Marketing 221

Master the Event

DECEMBER 12, 2023

A conference planning guide is designed to help walk you through the various steps required when planning an event. Finding the right conference planning guide can be a task in itself. However be careful as many of these planning guides are actually a marketing tool designed to pitch a sale to you.

Conference Planning 40

Conference Planning Conference Hotels Events 40