Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue?
Velvet Chainsaw
OCTOBER 14, 2021
If you have multiple team members, or vendors, soliciting your exhibitors for booth space, sponsorship, and print and digital advertising, this is the year to bring it under one account manager. If you have 200 exhibitors, build an account management plan around the top 20. Double down on sponsorship.
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