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Getting Serious About Forecasting Future Conference Topics

Velvet Chainsaw

Savvy 21st Century conference organizers can effectively demonstrate strategic learning alignment of their conference networking and education programming. Smart conference professionals are skilled at articulating the value of their event’s networking and learning opportunities. First Step Is Business Strategy.

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When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen

Velvet Chainsaw

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. Then we discuss how to plan, program and market to that specific age group. Instead of limiting our conference growth plans to a specific generation, let’s consider next audiences.

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Three Core Conference Planning Tenets To Master And Skillfully Apply

Velvet Chainsaw

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Conference organizers often avoid change.

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Conference Networking: How to Help Attendees Make Meaningful Connections

Endless Events

Conference planning is well underway. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. A lot of event planners think simply bringing people together in the same place is enough to help attendees network—think coffee breaks and cocktail mixers.

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networking at conferences structuring connections

Gallus Events

Networking at conferences is always one of the top three reasons that attendees give for attending a conference. So, if it’s so important for our attendees, I think that we event planners should do a wee bit more to structure that networking; to make sure that good connections happen. The ice breaker tables.

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Renegotiating Live Event Agreements When All Parties Are Innocent Victims

Velvet Chainsaw

While these numbers look dismal for hotels, similar forecasts would apply to AV companies, exhibit service contractors, DMOs, exhibitor and attendee participation, conference-organizer revenue, and nearly any other product or service you can link to the live events industry. Conference Go/No-Go Decisions in a Pandemic. Remove Barriers.

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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.