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Corporate Conference Planning Checklist

GEVME

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. If you understand your target audience, it’s not a challenge to build such a conference vision. If you understand your target audience, it’s not a challenge to build such a conference vision.

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5 Post-Pandemic Conference Program Design Changes

Velvet Chainsaw

As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. Long-term traditions can deter next-generation conference participants. Attendees have been drowning in content.

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Six Attributes of Successful Women’s Conferences

Velvet Chainsaw

This article was originally written for the April issue of PCMA’s Convene magazine. While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. The six attributes of women’s leadership conferences that have stood out for me: [1] Movement.

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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

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Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair. Smith’s year” or “Sally’s year” when referring to past annual conferences.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. Some associations offer free or discounted conference registration to students or early-career professionals.