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The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. If you understand your target audience, it’s not a challenge to build such a conference vision. If you understand your target audience, it’s not a challenge to build such a conference vision.
Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. We want to know what unique things other conferences are doing so we can borrow their ideas. What are they?
To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends.
As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever.
I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. But when it gets to “go time,” does that culture manifest at your conferences and meetings? Conference staff are not able to do everything!
Your real conference competition is not that event held six months after yours. Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. Too often our current conferenceplanning processes focus on the greatest common denominator.
Our conference learning spaces affect our audience. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Are You Putting Lipstick On Outdated Conference Education Models And Calling It A Success? Think About These As You Plan And Design.
Most conferences are stuck in a rut! So how do you create a conference experience that is not like all the others? Start by considering one or more of these conference big ideas. They are the conferenceplanning road less traveled that harvests success! Big Conference Ideas On The Road Less Traveled Part 1.
As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? And our planning team members should too. Here are six ways to focus on designing your team’s experience during your next conferenceplanning process. (I confess: I have!).
When ConferencePlans Land On Chutes. So many conference leaders, organizers and planning teams are obsessed with details, logistics and planning. Their plans actually obscure their conference’s vision. Their attention to detail and efficiency eclipses the conference purpose.
Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon.
This list of conference big ideas just doesn’t belong to the traditional, average conferenceplanning process. Nor are they for the meeting professional looking for the next trendy trend to implement. Big Conference Ideas On The Road Less Traveled Part 2. Forming Teams Of Conference Culture Mavens.
Why do so many people rate the conference experience as stale, predictable and average at best? Why do conference leaders miss the mark at preparing their own unique DNA conference experience? Why do so many conference organizers miss the opportunity to create a matchless thumbprint on their event’s identity?
Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc. Yes, your conference and your membership organization are customary, standard institutions. The same is happening in the association and meetings industry.
Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey. From Touchpoints To Customer Journeys.
Are you ready to unlock the power of AI at your next conference? AI is reshaping the conferenceplanning landscape, offering groundbreaking tools that engage attendees, streamline management, and maximize impact. Of course, its not always clear how to use artificial intelligence in conferenceplanning.
The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs.
A well-planned and executed conference will do wonders for your organization. A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Keep reading this comprehensive guide to learn: What is a Conference?
Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactor is a technology concept that meeting professionals can use as a metaphor. Refactoring As A Metaphor For Conference Improvement. Thus we refactor to improve the conference experience for our customers.
The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market. What’s your conference conviction?
As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They design conference experiences that become meaning-making opportunities for their participants. And they make their planning teams’ work important. Purpose-Driven Conference Organizers’ Mindset.
It’s hard for conference organizers to stick to planning the essential elements of their events. As a conference professional, it is your mission each day to keep your focus on the essential elements of your event for your customers’ sake. Some of essentialism’s guiding ideas apply well to business and conferences.
Is your annual meeting more like a time capsule or a time machine? Conferences that are like time capsules promote and preserve nostalgia and the past. Conferences that are like time machines teleport people to the future so they can discover what’s next. MeetingPlanning Evolves. Today, our jobs are evolving.
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
Now imagine someone asking your conference participants that question. Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers. Your Conference Purpose. How would they respond?
As a conference organizer, you can seed your annual meeting with experiences that nurture authentic conversations, deep connections and community. You can design, structure and facilitate conference experiences that foster and reclaim meaningful dialogue in an age of digital disruptions. Groups matter!
Savvy 21st Century conference organizers can effectively demonstrate strategic learning alignment of their conference networking and education programming. Smart conference professionals are skilled at articulating the value of their event’s networking and learning opportunities. We all know our conferences need more innovation!
Most annual meetings have used the same template agenda for decades. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Annual Business Meeting. Annual Meeting Brand. They just replace the filling each year.
What’s the role of the 21st Century meeting and conference professional? Perform very straight forward, transactional, functional tasks related to the logistics of conferences, meetings and events. Conference Customers Demand More. First, conference customers are demanding more from an event’s experience.
So is this the right strategy for your association and conference? It’s not uncommon to see student pricing that is $200–$300 below the per-person direct meeting costs. When looking at the annual meeting repeat attendance of students into the early years of their career, we usually see conversion rates below 20 percent.
And the conference and events you plan can be unique too. As a one-of-a-kind meeting professional, you are called to create one-of-a-kind conferences. But too many meeting professionals are copycats! Still they just copy what everyone else is doing with their conference. Caged Conference Visions.
It can also be effectively used by meeting and event teams of all sized to deliver better end products. It should connect all the phases of conferenceplanning, prevent unforeseen obstacles and set a solid foundation for the conference’s success. Procurement isn’t just about finding the cheapest option.
Conferences are an important part of professional development and business networking for all industries. A successful conference can come in all shapes and sizes, from 200 people over a weekend to 15,000 for a week. InitLive has had the privilege of working with many conferences, some of which are the largest in their industry.
With so many moving parts to juggle, planning a conference can seem like a daunting task. In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. What Does It Take to Plan a Conference? But how long does it take to plan a conference?
Just like regular preventive maintenance for your car, your conference needs regular preventive maintenance. The first place to start with a conference check-up is collecting the right data. Are you guilty of touting feel-good conference vanity metrics? We repeatedly confuse our conference activity for healthy vital signs.
Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Or perhaps no one is considering the holistic experience of your conference customer? Do you know what your conference target market customer wants? Owning The Conference Customer Experience.
Conference and meeting professionals like action when planning their events. Herein likes one of their challenges when starting a conference improvement process. Herein likes one of their challenges when starting a conference improvement process. The Traditional Present-Forward Planning Mindset.
Most conferences offer some type of learning opportunities for their participants. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many people as possible. We failed at creating authentic deep learning opportunities at conferences. Challenging Mental Models.
Within the conference arena, innovation is the process through which new value is created and delivered to customers. Our conferences need innovation in processes, systems and design more than it needs new inventions in technology. Innovation within the conference and meetings space is going to be about the way we do conferences.
Are you making some changes to your annual conference? If you are, you need a conference intrapreneur! More than just one intrapreneur, you need a conferenceplanning culture of intrapreneurship. Ultimately, you’ll want to develop a conference team of intrapreneurs. And a culture of conference intrapreneurship too.
If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past. Paradigm: We allocate resources to improve our conference logistics.
Anybody who has ever planned a conference knows the value of flexibility and engagement. The more inclusive, agile, and captivating your event is, the greater chance you have of meeting your goals and reaching a wider audience. That said, many event planners are still new to virtual event planning—and that’s ok.
Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. One improvement tactic–curating conference programming that meets your customers’ needs–is foundational yet proving to be insufficient for innovation and new growth.
You can make your conference the purple cow of all conference experiences. By creating conference experiences that help your participants think smarter! This means designing conference experiences that go full frontal ! The Traditional Low Level Cognitive Conference. Most conference experiences are passive.
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