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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.

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Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. “We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news?

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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The five keys to great conference content

Gallus Events

At the end of February we supported Practically Perfect PA to run their second “Assist Conference” They reached their target of 100 PAs just a few days before the date of the conference, and everyone was delighted to have sold out the event. The five keys to great conference content. And the reason?

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networking at conferences structuring connections

Gallus Events

Networking at conferences is always one of the top three reasons that attendees give for attending a conference. This is something very different from the networking that we casually think about: you know, the random meetings over coffee or picking up the delegate pack. Why is structured networking missing from many conferences?

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Humanity’s problem is a meeting problem

Conferences that Work

All meeting design needs to recognize this reality. What we think of as modern business meetings and conferences are hundreds of years old. The traditional top-down formats of meetings and conferences reflect the top-down structure of the institutions that still largely dominate our world. Institutions.

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Conference Programme Template

Gallus Events

There is no such thing as the “perfect” conference programme. Every programme should reflect the slight differences in the audience; those delivering the content; the physical space in which the meeting takes place; the budget, and a good few other aspects too! Conference Programme Template. Add some meeting design.