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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.

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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Definitely a first. Mattel, Canada Goose and P&G.

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B-to-B Dream Team 2025: Meet Jimmy Knowles

Event Marketer

As senior class president at Ithaca College, Knowles was charged with finding a commencement speaker, and ultimately selected Amy Kule, who served as group vice president at Macy’s and managed tentpole events like the Thanksgiving Day Parade and 4th of July Fireworks Show.

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Sustainable Event Planning: Action Steps to Lasting Strategy

Smart Meetings

Meet the Experts Ellie Hurley, events director at Financial and Insurance Conference Professionals (FICP), has spent the past three years leading FICP’s event-specific approach to sustainability and social impact and also holds the Sustainable Event Professional Certificate (SEPC) from Events Industry Council (EIC).

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The Authenticity Effect: How Being You Sparks Collaboration & Success

Smart Meetings

Maybe it was that one conference you attended, where a speaker spoke to a part of you that you never even knew existed. Over time, weve internalized these external definitions of success. Inspiration typically comes from well-placed catalysts in our lives. But its time to free ourselves from comparison and carve our own path.

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The All-Star Event Schedule to Optimize Attendee Energy

Smart Meetings

To amp up bottom-up focus, consider the quality of the speaker down to their tone, inflection and voice. Definitely not. Planners can make a big difference by prepping their speakers on engagement techniques, being concise and creating an interesting story arc. So, do we really have the attention span of a goldfish? energy dips.

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5 Unconventional Ways to Boost Engagement at Your Next Event

BizBash

Sponsored Content June 16, 2025 Photo: Courtesy of VDA Hosting conferences and trade shows is more challenging than ever as attention spans shrink, dropping from 2.5 An increasingly popular tactic at trade shows and conferences is integrating a coffee/espresso bar into the event footprint to allow for casual conversation and recharging.