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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

The event, dubbed the Snoop Dogg Arizona Bowl presented by Gin & Juice, will feature teams from the Mountain West and Mid-American conferences and will also serve as a platform to promote Snoops new alcoholic beverage and youth football program (two very separate enterprises).

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Fast Forward15: Mentoring Awards

Prestige Events Magazine

FF15 University Challenge a programme designed to help students transition from education to industry employment. With many students struggling to transition from education to industry employment, this challenge will offer the project management, creativity and networking skills for todays talent and event profs of the future.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

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Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.

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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

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Time to Retire Your Platinum, Gold and Silver Sponsorship Levels

Velvet Chainsaw

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!