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And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.
The Event Goal. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their EventApp. Meeting Expectations learned from the prior year’s EventApp execution and decided to invest in the following tactics: 1.
This is where an event planning workback schedule can help! Whether you’re organizing a corporate conference, a product launch, a holiday party, or a training seminar, this handy tool turns overwhelming project timelines into bite-sized, actionable steps. Today’s events are more complex than ever. Task breakdowns.
Recruiting volunteers for conferences can be challenging but immensely rewarding. Volunteers not only help your events run smoothly but also bring energy, enthusiasm, and fresh perspectives. Those who are passionate, reliable, and committed to doing their best on event day can help you pull off your conference without a hitch.
A well-planned and executed conference will do wonders for your organization. A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Keep reading this comprehensive guide to learn: What is a Conference?
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Hence, increasing user engagement on your eventapp is vitally important for the event to be truly successful. The eventapp industry is on the rise, both in terms of revenue and significance.
This is a sponsored post written by Jana Westermann, Marketing Manager @ Conference Compass. More information about Event Manager Blog’s sponsored posts. In the last decade, eventapps have evolved into a versatile tool for planners and attendees that is now indispensable.
Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the eventapp you use will have a huge impact on your success. If you’ve never used an eventapp before, you may not understand how transformative it can be. Read the full case study.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Health care conferences can often come off as sterile. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.
In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
An event is a large undertaking for any association. It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently.
In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. Action-oriented.
Audience engagement is supported by virtual conference ideas that enhance how your event attendees absorb information. This is especially true when combining an in-person audience with a remote, virtual audience for a hybrid conference. Another fact: Hybrid conferences and events are hard.
The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work.
These new capabilities are: EventMarketing Websites, Free Event Registration, and Paid Ticketing. And all of them, naturally, compliment our Event Experience App perfectly. EventMarketing Websites Free to any event organizer, whether a Guidebook customer or not.
Without a doubt, conferenceapps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim eventapps are crucial to their success. Even attendees themselves enjoy using eventapps and consider this technology an integral part of their event experience.
Eventapps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. Custom schedule planner.
Hero Conf: This two-and-half-day annual conference takes place in the US and UK. The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Event Goals.
As the biggest and longest-running meetings and events show in Canada, the CMEE gives event planners the chance to discover and meet with 200+ companies, gain relevant industry knowledge, and source new event ideas. ” – Samantha Nagy, Marketing Strategist, Event Attendee. Interactive Event Maps. .
As the biggest and longest-running meetings and events show in Canada, the CMEE gives event planners the chance to discover and meet with 200+ companies, gain relevant industry knowledge, and source new event ideas. Event Goals and Challenges. ” – Samantha Nagy, Marketing Strategist, Event Attendee.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Image source: Event MB.
With so many moving parts to juggle, planning a conference can seem like a daunting task. In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We asked our Customer Experience team to reflect on some of the amazing clients and app designs they’ve seen this year. Here are the top 6 best eventapp designs of the year. ” Overall, our favorite feature on EventMobi’s eventapp is the widget layout. – Pilar de Alva, Marketing Manager @ IADWP.
When it comes to managing a conference , there are so many tasks on your plate. Amidst all the conference chaos, however, remember that data is the key to unlocking important insights about your audience and improving future events. From securing sponsors to engaging attendees, the process can quickly become overwhelming.
One of the most common reasons we see event planners deciding to invest in an eventapp is to increase attendee networking. Attendee Chat and Group Discussions, in particular, are two of the most powerful features for achieving this event goal. Reach out to those who are also attending the conference for the first time.
The paradox of choice – Too many eventapps. Did you know that there are over a hundred different types of eventapps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! Cost / Budget.
Name badges are an essential part of conferences, larger meetings—and sometimes even smaller meetings. Corporate events and conferences benefits especially from name badges because they’re a good way to break the ice between attendees. The Nameless Conference Name Badge. The Nameless Conference Name Badge.
CLHIA’s November 2020 Virtual Wealth and Retirement Conference focused on providing those managing wealth portfolios for Canadian life and health insurers with up-to-date and actionable information about important trends and issues shaping the industry. Planning the Event. Leading Up to the Event. ” — Cindy Smith.
More than a decade ago, when EventMobi launched, mobile apps for conferences were a revolution. These days, they’re a prerequisite for a fantastic conference experience. With the right conferenceapp, you can: Enhance communication Streamline event management Personalize attendees’ experience And so much more.
As an event technology consultant for EventMobi, I speak to hundreds of event planners every month who need guidance on how to create a User Conference. In this post, we’ll go through how to create a user conference around your brand to achieve maximum attendee engagement and networking. Let’s get started!
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.
However, when it comes to event registration, one size does not fit all. For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day user conference. Track Your Marketing Efforts. Make Your Event Website Stand Out. Consider The Entire Experience.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
The meetings sector has shown resilience, even amid shifting budgetary pictures and economic uncertainty, and associations have found momentum in meetings that lean into the traditional strengths of in-person interaction and unique event experiences. The result? Many organizations are producing better meetings than ever. How does that look?
A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. No, you pay us!
Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event.
A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows.
For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your eventapp early on, ensuring theyre informed and excited from the start.
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