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Why trust is the deciding factor in whether I attend your conference

Conferences that Work

I live in rural Vermont, so if I want to go to an in-person conference that isn’t close to me, I need to get on an airplane. Unless the event is in the northeastern United States, I need a full day to get there and another to return, even longer if it’s abroad. Attending a conference requires multiple kinds of trust.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Impact XM also recently acquired Enigma Creative Solutions , an exhibition and event design agency headquartered in the United Kingdom.

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Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry

Event Marketer

“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.”

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60 Great Queen Street grows sales team with new appointment

Prestige Events Magazine

link] LinkedIn: [link] Instagram: [link]

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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

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Configurable Conference Journeys

Velvet Chainsaw

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. She walked us through the guides evolution and development process, as well as highlights from the report and best practices marketers can start to incorporate into their event programs.

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