Conference Event Design Event Marketing 
Event Marketer
NOVEMBER 24, 2024
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Impact XM also recently acquired Enigma Creative Solutions , an exhibition and event design agency headquartered in the United Kingdom.
Conferences that Work
JANUARY 13, 2025
Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events.
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Event Marketer
JANUARY 29, 2024
“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.”
Attendease
OCTOBER 1, 2024
ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.
Velvet Chainsaw
AUGUST 9, 2023
For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.
Event Marketer
DECEMBER 30, 2024
We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. She walked us through the guides evolution and development process, as well as highlights from the report and best practices marketers can start to incorporate into their event programs.
Prestige Events Magazine
FEBRUARY 4, 2025
Greg Lawson, CEO of Smart Group, said: Having delivered Christmas parties at Freemasons Hall since 2017 and holding the exclusive catering contract since July 2024, we are delighted to embark on the latest phase of our partnership with the United Grand Lodge of England.
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