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On not knowing at conferences

Conferences that Work

To evaluate an event, conveners focus on knowing key conference metrics. Our analytic minds seek numbers to quantify the experiences of event stakeholders. But is there value in not knowing at conferences? But is there value in not knowing at conferences?

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Ditch the Labels, and Other Tips from a Maritz Event Design Strategist

Smart Meetings

4 Let Them Choose Their Own Event Adventure Choice is a big priority for younger audiences. 5 Encourage Bring-a-Friend Event Packages Younger generations are intimidated about going to an event by themselves, according to the Maritz data. The Gen Z-Friendly Event Solution So how does this relate to events?

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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. Whom is your event for? Otherwise, why bother creating the conference in the first place?

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Reducing No-Shows at Free Events: A Bold Approach

Conferences that Work

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Those were the days!

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Event Attendee Energy Optimization Survey

Smart Meetings

A conference can be a full-contact sport. To get the most out of the time invested, the trainer/event designer needs to be thoughtful about how the agenda is structured to deliver content and experiences on offer. The post Event Attendee Energy Optimization Survey appeared first on Smart Meetings. 22nd, 2024!

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Learn how to transform conferences with my meeting design workshop

Conferences that Work

If you are serious about improving your conferences, my meeting design workshop can be the game-changer your organization needs. In a world where passive listening no longer satisfies attendees, traditional lecture-based conferences are ineffective and outdated. Share personal and collective wants and needs for the event.

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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.