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Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.
What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.
Only a quarter of event organizers are constantly evolving their eventdesigns. “Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.”
–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive EventDesign Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. 2024 kicked off with our Annual Conference, The Power of Discovery , where we provided an insightful programme to support our members business strategies for the year ahead.
Since 2009 I’ve maintained an informal calendar of peer conferences (aka unconferences) on this site. It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. Currently, I add a few peer conferences a month.
For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.
Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.
A conference focused on female founders would seem like an accepting place for babies, wouldn’t it? Elena Brandt, the founder of a market research startup called Besample , was excited to attend the Y Combinator Female Founders Conference 2024 , in August. During the conference, she stayed in the back of the room with him.
245) Early telephone ads marketed it as a better telegraph. So, perhaps it’s not surprising that many conference organizers today make a similar mistake by emphasizing broadcast content over attendee interactions. . “ Kevin Kelly , “ What Technology Wants ” (p.
I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Well, surely titan Google would accurately describe their annual Search Central conference ?
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
Whether you’re a meeting design novice or seasoned pro, you will learn really important things from this book. Intentional EventDesign ( ebook or paperback ). Amidst the myriad books on creating and running events, Intentional EventDesign , by Tahira Endean and published in 2017, stands out.
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences.
Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Hybrid Meetings Are Here to Stay The rise of hybrid events has transformed how planners approach meetings.
The Event Goal. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App. Giving their Event App a distinctive but simple name made it easier to find in the app store. The Back Story.
The problem is that too many game designers are using long-outmoded models of what it means to be “educational” — Can educational be fun? Read the full article at Conferences That Work The post Gamification makes about as much sense as chocolate-dipped broccoli appeared first on Conferences That Work. Amy Bruckman.
The Association of Event Venues (AEV) has revealed the co-headline sponsors for its annual conference at the ICC Birmingham, on Thursday 14 November 2024. Rachel Parker, director, AEV, said, “We are excited to announce that G4S and Iventis will be co- headline sponsors for our main event this year.
With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years. This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into eventdesign.
The Events Industry Council announced today that the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) in Denver from November 10-13, achieved silver level certification to the EIC Sustainable Event Standards.
However, when it comes to event registration, one size does not fit all. For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day user conference. Track Your Marketing Efforts. Make Your Event Website Stand Out. Consider The Entire Experience.
The Association of Event Venues (AEV) has announced that its 2025 annual conference will take place at Excel London, on Friday 14th November. Excel […]
The latest details of the new, landmark conference centre being built as part of Olympia’s £1.3 Set to open in late spring 2026, the world-class conference centre will include an 850 seated capacity auditorium; eight breakout rooms; a boardroom; business lounge; and a private hire bar and restaurant. With circa […]
Financial & Insurance Conference Professionals (FICP) brought 700 thought leaders together at JW Marriott Marco Island Beach Resort in Florida to prepare meeting professionals for whatever comes next with a call to reflect, discover and recharge. FICP 2024 Annual Conference will be Nov. How fun is that?
The Venues of Excellence (VOE) Annual Conference 2025 Positive Evolution, was held this year at the recently renovated Imago Venues, Burleigh Court, brought together over 130 industry leaders, professionals, and suppliers for an inspiring celebration of growth, collaboration, and innovation.
Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. “ Read the full article at Conferences That Work The post Make the meeting bigger! What to do?
Fortunately, you don’t need the resources of companies like Apple or Red Bull to create a consistent mood for your event. Today, you can find website design templates available for all event types, from webinars to retreats or large conferences. Why Your Event Website Needs a Consistent Design.
With only 12 hours for set up, UK-based specialist in temporary inflatable structures, Evolution Dome, deployed 137 private meeting pods for a 1500-person, three-day healthcare conference at the Gaylord Palms Hotel in Orlando, Florida, 01-03 April 2025.
But I’m a consultant who has long subscribed to Jerry Weinberg’s Seventh Law of Marketing : “Give away your best ideas” and Credit Rule : “You’ll never accomplish anything if you care who gets the credit”, from his invaluable book The Secrets of Consulting. Image attribution: Flickr user ben_grey.
However, when it comes to event registration, one size does not fit all. For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day user conference. Track Your Marketing Efforts. Make Your Event Website Stand Out. Consider The Entire Experience.
The meetings and events facilities at the Celtic Manor Resort have been renamed the Ian Edwards Conference Centre to celebrate the memory of the venue’s long-serving Chief Executive Officer, who sadly passed away last month.
The AEV brought together over 240 event professionals for another sell out year of their annual conference last week, 14 November 2024, at the ICC Birmingham for a content rich and engaging programme on the theme “20:20 vision. Experience.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conferencedesign Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.
How to apply behavioral triggers to conference programs to increase engagement If the golden ring everyone is reaching for on the merry-go-round of events is “engagement,” then we had better get real about what causes people to pay attention and interact with the content we work so hard to present at conferences and meetings.
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Spatial Design for the Subconscious Mind Cookie-cutter conferencedesigns can be mundane and predictable to an attendee.
Silent Conference has launched its next-generation Zed Headphones, redefining silent events with cutting-edge technology and a commitment to sustainability. This breakthrough also supports multilingual sessions […]
The Green Events and Innovations Conference (GEI17) will once again bring together global innovators and sector leaders to share, network, and accelerate environmental and social actions to make impactful changes in all kinds of events.
Record prep call – use those recorded snippets for social media marketing for live event! If you wanna hear about Kristin’s brilliance with the CAPS conference last week… we interviewed her today on Webinar Talk Show about all their ideas and how they pulled it off. Kristin Arnold. Curiosity is key.
Welcome to the Conference & Meeting Guide! We are absolutely thrilled to present this comprehensive guide, specifically designed to help you discover the best suppliers and venues for your next event.
By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference. Discussing what level of access outside counsel would have to the law firms during the event was the most difficult part of the meeting design.
The UFI Asia-Pacific Conference, hosted at the Melbourne Convention and Exhibition Centre, brought together industry leaders from over 20 countries to Australia for the first time on 13-14 February.
Exhibitors hope to gain new customers, maintain or strengthen existing business relationships, increase brand awareness, and promote their offerings to a wider audience, thus obtaining greater market share. The adoption of participant-driven and participation-rich meeting formats improves event ROI. No related posts.
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