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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.

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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.

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A calendar of peer conferences

Conferences that Work

Since 2009 I’ve maintained an informal calendar of peer conferences (aka unconferences) on this site. It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. Currently, I add a few peer conferences a month.

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Configurable Conference Journeys

Velvet Chainsaw

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

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Do Babies Belong at Conferences?

EventMB

A conference focused on female founders would seem like an accepting place for babies, wouldn’t it? Elena Brandt, the founder of a market research startup called Besample , was excited to attend the Y Combinator Female Founders Conference 2024 , in August. During the conference, she stayed in the back of the room with him.

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10 Reasons Why You Shouldn’t Miss TIDE Conference

EventMB

Every year, creative professionals working in experiential marketing, meeting/event planning, event design, and production attend TIDE to experience the latest in AV technology, showcase examples of extraordinary vision, and inspire each other. The pressure for creatives to come up with […].

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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.