Conference Event Design Marketing 
Event Marketer
MAY 2, 2025
Science and beauty have always been at the foundation of Neutrogenas brand, and at this years American Academy of Dermatology (AAD) Annual Meeting (the worlds largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. Enter: The Neutrogena Nostalgic Newsstand.
Event Marketer
NOVEMBER 24, 2024
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.
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Conferences that Work
APRIL 28, 2025
I live in rural Vermont, so if I want to go to an in-person conference that isn’t close to me, I need to get on an airplane. Unless the event is in the northeastern United States, I need a full day to get there and another to return, even longer if it’s abroad. Attending a conference requires multiple kinds of trust.
Conferences that Work
JANUARY 11, 2021
What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.
Conferences that Work
OCTOBER 21, 2024
Only a quarter of event organizers are constantly evolving their event designs. “Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.”
Event Marketer
JANUARY 29, 2024
–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
Velvet Chainsaw
DECEMBER 3, 2020
In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.
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