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What Physicians Will Want out of Your Medical Meeting

PCMA Convene

But the most glaring gap in creating an effective health-care system, he said, relates to human-centered design thinking, i.e., asking what makes sense from the patient’s perspective. So Dell Medical School is changing the way medicine is practiced by changing the way medical students are trained.

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How Medical Meetings Can Help A Broken U.S. Healthcare System

PCMA Convene

“If our conferences become more problem-focused as opposed to more traditional discipline-focused, you’ll see these diverse groups coming together. ” – Clay Johnston, dean of the Dell Medical School at the University of Texas at Austin. Illustration by Selman Designs. Listen: [link].

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Why This Medical Meeting Simulated a Crisis

PCMA Convene

Imagine walking into a major international medical meeting and finding your afternoon session transformed into an intellectual, public-health version of a murder-mystery dinner party. million deaths a year.

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Embracing the Digital Opportunity

PCMA Convene

This is likely to be that year for scores of meeting professionals: When Convene surveyed planners in early April, an overwhelming majority — 70 percent — said that they had moved or planned to move some or all of their content to digital platforms. For MGMA’s Medical Practices Excellence Conference, scheduled for Oct.

2009 128
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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support.

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A Breakout Room of One’s Own

PCMA Convene

When the Western Veterinary Conference (WVC) bought land adjacent to its Las Vegas headquarters about 10 years ago, the purchase was regarded as an investment. And meetings are still the primary way to do that. Which is why WVC isn’t the only such group building its own conference space. . Oquendo Center in Las Vegas.

2009 64
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5 Trends We’ll Be Watching in 2018

PCMA Convene

In the face of all the chatter about AR, VR, and the rest of the tech acronyms that have the potential to reinvent the event on-site experience, event organizers will get back to basics to reevaluate something that doesn’t require a headset or data collection: the names on the program.

2018 101