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Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers

Event Marketer

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

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Nine Ways to Make First-time Conference Attendees Feel at Home

Event Marketer

And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Post-event interactions should be targeted, too, the experts say.

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest. Book a demo with us today!

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Unlock the Secrets of Event Marketing Masters

Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

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Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

Event Marketer

Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format.