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The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Post-event interactions should be targeted, too, the experts say.
This led to a quick shift in how to approach one’s virtual eventmarketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest. Book a demo with us today!
Set yourself and your team up for success with tried and tested strategies and insights from eventmarketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.
Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format.
It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners. And so, it can be very hard for some people.
Butlin’s Conferences & Events announces an enhanced events proposition with updated Corporate Day Business Packages. These packages are designed to provide exceptional value and efficiency for companies looking to host impactful and memorable events within tight time and budget restrictions.
EventMarketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Concurrently with this designation, The Center also welcomed the 2024 Greenbuild International Conference & Expo, the largest gathering of green-building professionals worldwide, Nov.
“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.
Covering a wide range of events, including corporate, public, and charity sectors, the UK events industry has proven itself to be a vital economic driver, contributing not just financially but also culturally and socially. As the nation continues its recovery, the industry is paving the way for future growth and innovation.
Take Canva: For a few years, the graphic design service hosted its Canva Create conference as a themed keynote followed by a vibrant afterparty, geared primarily toward an internal audience of Canvas employees, known as Canvanauts. The post Company Rock Stars appeared first on EventMarketer. Now thats leading like a rock star.
A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch. We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?
The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
The results, from both international and domestic PCOs, indicate a demand for destinations to support conference bids with incentives, such as free local public transport or subsidised taxi rates, as they seek to attract organisers and their attendees.
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. EventMarketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.
The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. More on Emerging Tech in Events: Three Brands Making Metaverse Moves with Their Own Virtual Destinations. Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami. IDENTIFY YOUR ‘WHY’.
INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business. 70% reported difficulty demonstrating ROI for in-person conferences, summits and conventions 54% of U.S.
Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.
million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life. Welcome to the “museum of the future.”.
This year, the event added about 1,000 attendees and 27 percent retailers and consumer brands and will hold local iterations in Barcelona, Chicago and Abu Dhabi. The post Field Report: Things Weve Never Seen at Trade Shows Until Shoptalk 2025 appeared first on EventMarketer. Want us to cover your booth?
ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.
What can eventmarketers expect from the next generation of event attendee? The event grew 30 percent year-over-year. The post Conference Programming: Six Lessons from 4-H’s Ignite Summit for Teens appeared first on EventMarketer.
The displays felt more like a conference poster session but with enough white space not to be overwhelming. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on EventMarketer.
Health care conferences can often come off as sterile. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.
AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on EventMarketer. The audit revealed that 73.3
In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 eventsmarket, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.
In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
EventMarketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. so she is focused on driving brand awareness with her team of three.
We loved seeing conference rooms become part of the overall exhibit experience, elevated yet intimate, central to the exhibits architecture, with thoughtful lighting and furniture, on brand. The post Roundup: 10 Things We Loved in Trade Shows in 2024 appeared first on EventMarketer. Have a story idea?
Theyll also stay ahead of the curve with insightful industry updates and trends in the ever-evolving MICE market. Set amongst 280 acres of lakes and parkland Drayton Manor Resort is the UKs top family attraction theme park, combining a beautiful setting with four star conference spaces, exciting corporate packages and delicious cuisine.
I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Well, surely titan Google would accurately describe their annual Search Central conference ?
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. Following are 12 steal-worthy strategies, from conferences, to festivals, to trade shows, to hospitality experiences.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
As eventmarketers can attest, travel costs are up. Positive news for eventmarketers. Nearly 30 percent of business travelers are actively choosing to travel on leisure trips with colleagues (which could make off-site experiences during corporate events all the more important).
( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Want us to cover your booth?
The corporate eventmarketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.
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