Event Marketer

JANUARY 24, 2022

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. Following are 12 steal-worthy strategies, from conferences, to festivals, to trade shows, to hospitality experiences.

Trade Shows 344

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Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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EventTechBrief

OCTOBER 25, 2018

While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.

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Attendease

FEBRUARY 20, 2019

Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right event technology tools even more important than before. Event Personalization. Event personalization extends beyond offering multiple sessions and tracks so that attendees can customize their own experiences.

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Expo Pass

JANUARY 25, 2023

An event planning conference! These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on!

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Event Marketer

DECEMBER 18, 2023

Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.

Tech 306

Tech 2023 Conference 2024 306

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Meetings 264

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Smart Meetings

APRIL 15, 2022

When is a user conference more than an outsized demo? Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know.

Event Tech 264

Event Tech Tech Meetings Insurance 264

Attendease

JANUARY 6, 2023

Using third-party software shouldn’t act as an excuse to leave your branding behind: make sure you keep your brand consistent across all touchpoints with your audience, including the email invitation, the event website and registration process, the slideshow, and the web-conference itself.

Corporate Events 360

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Event Industry News

MARCH 21, 2023

The Golden Jubilee Conference Hotel has everything you need to get together and reconnect with clients, colleagues, friends and loved ones.

Hotels 141

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Event Industry News

APRIL 15, 2024

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.5

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Event Marketer

MAY 5, 2022

I think when we’re at the EMS conference 20 years from now, it’s going to be really interesting to see what an experience looks like, because that’s what we do. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas. And it’s important for us to consider.

Marketing 348

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Event Marketer

JUNE 20, 2024

Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. Agency : i4D Events (global events AOR). It is a whole new approach to brand storytelling.”

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Event Marketer

JANUARY 20, 2022

At its second footprint, within Mandalay Bay, Intel hosted its live-streamed news conference, which promoted key messages from its Mobileye brand, the announcement of its 12 th Gen Intel Core H-series processors, and innovations surrounding graphics and autonomous driving. Teams within each bubble had daily tests and health screenings.

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Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 331

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Planning Pod

OCTOBER 4, 2023

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.

Event Technology 88

Event Technology Technology Social Media Tech 88

Attendease

FEBRUARY 4, 2020

For example, the watch company Rolex was one of the first brands to support TED conferences. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. Organizing an event is an expensive undertaking.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

GEVME

AUGUST 15, 2019

According to the report of UFI and Explori Global Visitor, event visitors are tired of the traditional format, so it is absolutely necessary to surprise them in 2019. Rent a castle or a small island, hold a conference at the planetarium, or put an exhibition on at the beach. . Infusing events with hands-on experiences.

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2020 2019 Negotiating Technology 219

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Social Media 195

Social Media 2014 Entertainment Marketing 195

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. Marketing and sales events.

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Social Media 2021 Trade Shows Events 279

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. REWARD CONFERENCE ATTENDEES. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer. link] [link].

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Event Marketer

MAY 24, 2023

The flagship experience, launched in 2018 as part of a portfolio consolidation, marked a new chapter this month as it reconvened May 9-11 in Orlando as a smaller, targeted in-person conference designed to serve up content and networking experiences “that matter most to you.” Emphasis on the you. They’re our partners.

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2023 Conference Trade Shows Technology 246

Event Industry News

OCTOBER 9, 2023

Conference Care was formed by two ex-hotel operations managers, Andrew Deakin and Chris Peacock. In 1995, they founded Conference Care Ltd (back then Conference Care UK) to provide two key things: 1. A high-quality service to event planners – Andrew […]

Consulting 111

Consulting Conference Hotels Management 111

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

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2023 Marketing Sustainability Event Marketing 244

Social Tables

JUNE 17, 2024

What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?

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Event Marketer

FEBRUARY 9, 2022

The Revolt Summit x AT&T, an annual conference produced by Black-owned and operated multimedia platform, Revolt TV, which was founded by music icon Sean “Diddy” Combs, returned to in-person after a two-year hiatus, Nov. Agencies: 5WPR; Superfly (experiential); AT&T (365 marketing).

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Financial Banking Entertainment Event Apps 336

Event Marketer

AUGUST 30, 2024

LED Icicles Microsoft’s START Conference at the Hyatt Regency in Seattle featured 1,200 attendees and the theme “Soar.” Agency : emc3) (Microsoft’s START Conference) Lighted Surfaces We’re seeing a range of impactful, glowing surfaces at different events this year. One outlet called it “human pixels.”

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Eventmobi

MARCH 6, 2024

The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event.

Event Management 195

Event Management 2024 Management Trade Shows 195

Event Industry News

FEBRUARY 2, 2023

With experience hosting a range of events including, academic conferences, annual symposiums, summer schools, training sessions and seminars, Imperial Venues holds the expertise to support […]

Conference 98

Conference Venues Education Events 98

Event Marketer

AUGUST 9, 2024

We sat down with Webber to go behind the scenes on how Bloomberg Green Festival came together and find out about the event’s experiences, sustainability practices and learnings. Event Marketer: What were some of the sessions, panels and entertainment opportunities available over the four-day event?

Sustainability 296

Sustainability 2020 Speakers Trade Shows 296

Attendease

FEBRUARY 6, 2019

According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing). Modern event technology has changed all of this.

Event Management 225

Event Management Management Event Apps Technology 225

Event Industry News

NOVEMBER 12, 2024

Cvent CONNECT Europe, one of the region’s largest meetings, events and hospitality technology conferences, hosted by Cvent, brought together thousands of industry professionals both in-person in London and online last week for three days of networking, education and hands-on technology training.

Conference 119

Conference Hospitality Meetings Education 119

Eventmobi

SEPTEMBER 11, 2018

The proliferation of smartphones and other digital devices means engaging event attendees via social media, event apps, live polls, push notifications, and other apps available is no longer a nice-to-have for event planners. The Event Technology Breaking Point – When Your Tools Are Not Talking To Each Other.

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Event Management Technology Management Event Apps 189

Event Industry News

NOVEMBER 20, 2024

The finalists for the highly anticipated Event Technology Awards 2024 (ETA) have been officially announced, celebrating the companies, products, and individuals pushing the boundaries of innovation in the event technology industry. The wait is over!

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Event Technology 2024 Technology Events 59

Event Marketer

MAY 16, 2022

In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. The post The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’ appeared first on Event Marketer.

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Event Marketer

NOVEMBER 22, 2021

Since the pandemic hit, many event teams have returned to production studios to film main-stage experiences, but don’t discount “remote” staging or backdrops completely. The post Six Tips and Ideas for Creating an Impactful Main Stage Experience appeared first on Event Marketer.

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2020 Technology Speakers Event Marketing 331

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. This is a perfect idea if your conference attracts a large out-of-town audience. Now that you have inspiration, its time to launch your own event gifting program!

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