Event Marketer

MAY 2, 2025

When dermatologists, media and creators first entered the activation earlier this spring, they encountered the mock newsstand and an adjoining ATM, which ultimately doubled as the doorway to Neutrogenas hidden and hyper-curated event. Agencies: Colina Group; Alison Brod Marketing and Communications. Fare from Brazil, Canada, the U.S.,

2025 219

2025 Marketing Banking Sponsorships 219

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 240

Marketing Event Marketing Trade Shows 2024 240

Prestige Events Magazine

MARCH 18, 2025

Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.

Technology 175

Technology Marketing 2025 2023 175

Conferences that Work

APRIL 28, 2025

I live in rural Vermont, so if I want to go to an in-person conference that isn’t close to me, I need to get on an airplane. Unless the event is in the northeastern United States, I need a full day to get there and another to return, even longer if it’s abroad. Attending a conference requires multiple kinds of trust.

Conference 156

Conference Travel Event Marketing Marketing 156

Prestige Events Magazine

APRIL 9, 2025

Butlin’s Conferences & Events announces an enhanced events proposition with updated Corporate Day Business Packages. These packages are designed to provide exceptional value and efficiency for companies looking to host impactful and memorable events within tight time and budget restrictions.

Conference 147

Conference Marketing Corporate Events Contracts 147

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.

Trade Shows 277

Trade Shows Healthcare 2024 Financial 277

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami.

Tech 321

Tech Event Marketing Marketing 2026 321

Event Marketer

JANUARY 17, 2025

It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners. And so, it can be very hard for some people.

Speakers 277

Speakers Food and Beverage Conference 2025 277

Event Marketer

JANUARY 9, 2025

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.

2025 264

2025 Marketing Event Marketing Conference 264

Event Marketer

NOVEMBER 7, 2024

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. “Our So, it’s our job to show this interplay. Want us to cover your booth?

2024 316

2024 Trade Shows Banking Sponsorships 316

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Prestige Events Magazine

OCTOBER 30, 2024

Covering a wide range of events, including corporate, public, and charity sectors, the UK events industry has proven itself to be a vital economic driver, contributing not just financially but also culturally and socially. As the nation continues its recovery, the industry is paving the way for future growth and innovation.

2024 264

2024 Government Trade Shows Sports 264

Prestige Events Magazine

DECEMBER 4, 2024

The results, from both international and domestic PCOs, indicate a demand for destinations to support conference bids with incentives, such as free local public transport or subsidised taxi rates, as they seek to attract organisers and their attendees.

Financial 261

Financial Travel Transportation Conference 261

Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.

2025 278

2025 Automotive Trade Shows Transportation 278

Prestige Events Magazine

OCTOBER 24, 2024

million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8

Hotels 264

Hotels Management Corporate Meetings B2B 264

Attendease

OCTOBER 1, 2024

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.

Event Marketing 195

Event Marketing Marketing Events Technology 195

Event Marketer

MARCH 19, 2025

So we compiled data from Bizzabos 2025 State of Events and Industry Benchmarks , MPIs Q1 2025 Meetings Outlook Report and Splashs 2024 Outlook on Events to find out where b-to-b event profs stand on budgets, ROI, attendee feedback and the value of live experiences within the broader marketing ecosystem.

2025 188

2025 2024 Conference Marketing 188

Event Marketer

FEBRUARY 10, 2025

Take Canva: For a few years, the graphic design service hosted its Canva Create conference as a themed keynote followed by a vibrant afterparty, geared primarily toward an internal audience of Canvas employees, known as Canvanauts. The post Company Rock Stars appeared first on Event Marketer. Now thats leading like a rock star.

2024 264

2024 2025 Conference Tech 264

Event Marketer

MARCH 26, 2025

Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format.

Conference 188

Conference Trade Shows 2025 Transportation 188

Eventmobi

JANUARY 7, 2025

In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. Action-oriented.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.

2025 279

2025 Meetings 2024 2012 279

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

OCTOBER 30, 2023

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.

Conference 311

Conference Tech 2024 2023 311

Event Marketer

APRIL 16, 2025

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.

2025 251

2025 Trade Shows Sustainability Negotiating 251

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.

Trade Shows 259

Trade Shows 2025 Food and Beverage Sustainability 259

Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

2025 221

2025 Trade Shows Sponsorships Marketing 221

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

SEPTEMBER 12, 2024

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.

Conference 299

Conference Apparel 2024 Tech 299

Event Marketer

APRIL 2, 2025

This year, the event added about 1,000 attendees and 27 percent retailers and consumer brands and will hold local iterations in Barcelona, Chicago and Abu Dhabi. The post Field Report: Things Weve Never Seen at Trade Shows Until Shoptalk 2025 appeared first on Event Marketer. Want us to cover your booth?

Trade Shows 305

Trade Shows 2025 Retail Ecommerce 305

Event Marketer

APRIL 4, 2024

What can event marketers expect from the next generation of event attendee? The event grew 30 percent year-over-year. The post Conference Programming: Six Lessons from 4-H’s Ignite Summit for Teens appeared first on Event Marketer.

Conference 239

Conference 2023 Education Event Marketing 239

Event Marketer

MARCH 14, 2025

Health care conferences can often come off as sterile. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.

Trade Shows 218

Trade Shows 2025 Social Media Conference 218

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows 142

Trade Shows 2025 2024 Event Apps 142

Event Marketer

MARCH 15, 2022

In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life. Welcome to the “museum of the future.”.

Tech 325

Tech Conference Technology Travel 325

Prestige Events Magazine

APRIL 28, 2025

Laura brings with her a wealth of industry experience, having previously worked as an Events Manager at Hospitality Finder and, most recently, at brand experience agency, onepointfive. link] LinkedIn: [link] Instagram: [link]

Fashion 208

Fashion Corporate Events Hospitality Venues 208

Event Marketer

DECEMBER 15, 2024

We loved seeing conference rooms become part of the overall exhibit experience, elevated yet intimate, central to the exhibits architecture, with thoughtful lighting and furniture, on brand. The post Roundup: 10 Things We Loved in Trade Shows in 2024 appeared first on Event Marketer. Have a story idea?

Trade Shows 278

Trade Shows 2024 Sustainability Healthcare 278