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It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. Laura Nelson: As a speaker, I go to events for connections, which often take place in the evenings with the black bars.
Would you like a keynote speaker that is engaging, inspirational and entertaining, while being knowledgeable in their field and relevant to your audience? What event manager doesn’t right? There are many things to consider when looking for a speaker for your next event.
This led to a quick shift in how to approach one’s virtual eventmarketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.
The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo. Wedding MBA.
Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. Teaser-focused.
Are you including your eventspeakers in your marketing plan? Many keynote speakers and breakout session facilitators have extensive, active networks both on and offline. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees.
Actress, producer and entrepreneur Issa Rae led a keynote discussion at this year’s event. When American Express launched its free Business Class Live conference a decade ago, the goal was to help small companies do more business by democratizing business education. On paper, [speaker] Issa Rae was the right person to bring.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life. Welcome to the “museum of the future.”.
The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work.
For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.
Think back: what do you remember about the eventspeakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack!
In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. Virtual Event Type: Public Conference. You’re planning….
For instance, you might gift a high-profile keynote speaker a tablet to thank them for their support, but that likely isnt feasible to give to all event attendees. Event Gift Ideas For each type of gift , well review what it is, its unique benefits, examples, and a pro tip to ensure your success. Local food baskets.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
To run an event successfully, you need to prepare a good event program and an eventspeaker’s agenda—a schedule or protocol for speakers about what they will say and how they will act on the stage, etc. About an event schedule/agenda. Reasons to create an agenda for eventspeakers.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Eventspeakers are essential to a successful eventmarketing strategy. If we can’t deliver on speakers, we’re not doing our job right.”.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
Speakers are a BIG part of many events — especially conferences. That said, you want to leverage your speakers to the best of your ability in order to attract your audience and drive registration rates. To do that, it’s important to ask your speakers for a few key marketing materials. Particularly….
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track. How to Spread the Word.
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
The Green Events and Innovations Conference (GEI17) will once again bring together global innovators and sector leaders to share, network, and accelerate environmental and social actions to make impactful changes in all kinds of events.
The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. appeared first on Conferences That Work.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Attendees want more than just another conference they crave immersive, engaging, and thoughtful experiences that are both educational and entertaining. Elevating events through Witty, Immersive, Shareable, Extraordinary, and Responsive elements ensures they will be remembered, talked about, and anticipated year after year.
If you didn’t produce or attend a virtual event in 2020, are you really an eventmarketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences. Toubas agrees.
An effective event registration table is the very first point of contact to welcome and interact with the recently arrived attendees, which is why these tables require outstanding organization. What is an event registration desk? The registration desk or an event registration table is the heart of all conference-related issues.
For an example of just how extreme event personalization can get, consider the C2 Montréal 2018 event – attended by more than 7,000 participants. Cramer reports that “Between the Conference Blocks, Conference Sessions, and Labs, there were literally 11 different ways for every attendee to experience every hour of the three day event.”.
For the 10 th edition of its free Business Class Live conference on July 20, American Express offered traditional panels, breakouts and main stage presentations at New York City’s Javits Center. But it was the luxury lifestyle touchpoints as much as the educational content that Amex attributes to the success of the event.
Using third-party software shouldn’t act as an excuse to leave your branding behind: make sure you keep your brand consistent across all touchpoints with your audience, including the email invitation, the event website and registration process, the slideshow, and the web-conference itself.
–Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas, Oct. ” Sound-off virtual calls? No more, said the creators of the latest U.S.
TED, a non-profit organization that describes itself as “dedicated to discovering and spreading ideas that spark imagination, embrace possibility, and catalyze impact,” has launched its own speakers bureau for the corporate, association, and for-profit eventsmarket.
An event planning conference! These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Experiential Marketing Summit.
Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.
Whether you're in charge of managing hundreds of events like webinars and training sessions, or dozens of exhibitions and conferences, here are four critical reasons you need comprehensive event management software to make all of your events a success. Marketingevents requires a multidisciplinary approach.
Partner: World of Wonder Productions) Photo credit: Mathu Anderson RENDER ATL RETURNS WITH ITS UN-CONFERENCE STRATEGY A lot of IT user conferences take place in Silicon Valley, and if we’re being real, a lot of them are bland, too. An “eleganza extravaganza,” if you will.
Agency: Allied Global Marketing) HER CONFERENCE MARKS A MILESTONE IN NYC Her Campus, a Gen Z media brand, popped the bubbly on June 22 in honor of its 15 th birthday and the 10 th anniversary of its annual Her Conferenceevent. No disturbing the peace here.
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. Read on for a recap of what went down around the conference center.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .
For a sneak peek, we sat down with Jeff Rogers and Oren Berkovich, founders, alongside Paddy Harrington, of Projectory.live, to gain a bit of insight into the evolution of conference learning and what to expect at Agency Forum. EventMarketer: First things first—who is Projectory? Jeff: Number one tip: Show up!
Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Trade shows.
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