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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

The event, dubbed the Snoop Dogg Arizona Bowl presented by Gin & Juice, will feature teams from the Mountain West and Mid-American conferences and will also serve as a platform to promote Snoops new alcoholic beverage and youth football program (two very separate enterprises).

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How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest. Book a demo with us today!

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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How to Design an Event Sponsorship Package

Attendease

With event costs rising every year, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors.