Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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2025 Trade Shows Sponsorships Marketing 237

Event Marketer

APRIL 16, 2025

Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

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2025 Trade Shows Sustainability Negotiating 261

SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

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Sponsorships 2021 Food and Beverage Marketing 242

Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

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Sponsorships Conference Marketing Event Marketing 159

Event Marketer

MAY 2, 2025

Science and beauty have always been at the foundation of Neutrogenas brand, and at this years American Academy of Dermatology (AAD) Annual Meeting (the worlds largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment.

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2025 Marketing Banking Sponsorships 229

Event Marketer

OCTOBER 30, 2023

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.

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Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

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2023 Trade Shows Sponsorships Event Marketing 328

GEVME

JUNE 13, 2018

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work.

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Conference Planning Conference Speakers Advertising 200

Eventmobi

APRIL 14, 2020

Virtual event success hinges on effective monetization, high quality video production, and the right engagement tools. Over the past few weeks, the EventMobi team has had hundreds of customer conversations as planners around the world explore how to create engaging virtual events. Virtual Event Type: Public Conference.

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Conference Social Media Sponsorships Trade Shows 201

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

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Sponsorships Trade Shows Events Advertising 136

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. . Freemium vs. paid tiered model: which one to opt for?

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Event Marketer

FEBRUARY 13, 2023

Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. Allstate’s title sponsorship is leveraged for both brand visibility and relationship-building with key constituents.

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Sponsorships Sports Transportation 2023 246

Event Marketer

DECEMBER 30, 2024

We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. Mock self-service check-outs, color-coded vignettes and mini theater spaces were among top trends we spotted.

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2024 Trade Shows Retail Corporate Events 130

Attendease

FEBRUARY 29, 2024

For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: Event Manager. The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Attendease

JANUARY 6, 2023

Using third-party software shouldn’t act as an excuse to leave your branding behind: make sure you keep your brand consistent across all touchpoints with your audience, including the email invitation, the event website and registration process, the slideshow, and the web-conference itself. Sponsorship Opportunities.

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Corporate Events Sponsorships Speakers Events 360

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue.

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Insurance Sponsorships Social Media Financial 278

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Marketer

FEBRUARY 27, 2024

At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. to duke it out in a trivia contest centered on basketball and pop culture knowledge.

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2024 Sponsorships Sports Retail 325

Event Marketer

NOVEMBER 6, 2023

–Marty McDonald, Founder and CEO, Boss Women Media Summit hosts Marty McDonald, founder of Boss Women Media, and Lady Jade, radio personality and producer, led the charge at the revamped conference. A yoga class followed by a health and wealth conversation kicked off the event. 30 to Oct. 1 in Dallas.

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Sponsorships 2024 Financial Education 325

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Hot Tip: Join the growing list of brands offering pickleball lessons during downtime at their b-to-b conferences next year.)

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2023 Trade Shows Sponsorships Sports 265

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

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Sponsorships Event Apps Trade Shows Events 102

Eventmobi

JULY 31, 2024

I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” I think, as part of designing the event slightly differently, we have to think about the event not as this three-day conference where that education, that content, is kind of used up,” Webb says.

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Meetings Education Trade Shows Conference 351

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program.

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2024 Marketing Trade Shows Sponsorships 264

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketing Marketing Social Media Advertising 120

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. I think when we’re at the EMS conference 20 years from now, it’s going to be really interesting to see what an experience looks like, because that’s what we do.

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Marketing Food and Beverage Sponsorships Tech 348

Velvet Chainsaw

JUNE 19, 2018

Improving digital learning and amplifying conference content to a larger audience is a high priority for most conference organizers. With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events.

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Sponsorships Education Conference Events 186

Event Marketer

MARCH 24, 2025

The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. Its on par with national trends.

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Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

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Sponsorships Banking Education 2024 305

Endless Events

JUNE 15, 2018

We all know the stress of creating event sponsorship packages for each event we plan. It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Click To Tweet.

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Sponsorships Marketing Events Event Marketing 103

PCMA Convene

APRIL 17, 2025

When Robin Preston, DES, CEM, and the events and sales teams set out to reengineer the American Institute of Architects (AIA) Conference on Architecture & Designs trade show, they wanted it to mesh with two other key event elements its architecture tours and education program. And they appreciate it.

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Trade Shows Education 2025 Social Media 98

Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right?

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Sponsorships 2020 Speakers Healthcare 94

GEVME

SEPTEMBER 5, 2018

Here are the possible sources you can utilise in your strategy: Participation fee: According to Statista , in 2017, 49% of event revenue in the U.S. Whether it’s a conference or a seminar, the participation fee is usually the primary source of income for event organisers, unless it’s a free event of course.

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Sponsorships Events 2017 Government 206

Event Marketer

MAY 2, 2024

From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on. Carve time for ideation. Think long-term.”

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno.

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Fashion 2023 Sponsorships Technology 312

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

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2021 Event Marketing Marketing Technology 138