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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. DOS EQUIS Dos Equis hit the pavement in a tricked-out double-decker container to connect with college football fans at various tailgating events.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.

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The Brief: Cosmic Luggage and $0 Days

Event Marketer

( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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How Vox Media Revamped its Ultramodern Code Conference in SoCal

Event Marketer

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.

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Corporate Event Gifting: Creative Ideas that Stand Out

Eventmobi

This is a perfect idea if your conference attracts a large out-of-town audience. Gift ideas: Sports game tickets. Regardless of the time of year, theres an active team ready to engage the sports aficionados at your event. Provide free or reduced-price tickets to the sports team of the attendees choice.

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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers. Rounding out the sports-themed area was the UEFA Champions League soccer ball kick activity.

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