Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Agency: 15|40) PRIME VIDEOS ESCAPE Its hard to know where to begin describing Prime Videos colossal takeover of Hotel San Jos from March 7-8 with its Escape With Prime event.

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Event Marketer

FEBRUARY 21, 2024

Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers. Rounding out the sports-themed area was the UEFA Champions League soccer ball kick activity.

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Prestige Events Magazine

OCTOBER 7, 2024

Since its opening in 2021 The Parkgate Hotel, part of The Celtic Collection , has rapidly become a popular choice for conferences and events including the Welsh Sports Association Sports Industry Awards, the International Association of Language Centres Workshop, and the Wales Screen Summit.

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Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. We’re doing a special premiere event in New York. What was the key to success?

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Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Hot Tip: Join the growing list of brands offering pickleball lessons during downtime at their b-to-b conferences next year.)

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Eventinterface

APRIL 24, 2018

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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Event Marketer

JULY 1, 2024

Agency: Allied Global Marketing) HER CONFERENCE MARKS A MILESTONE IN NYC Her Campus, a Gen Z media brand, popped the bubbly on June 22 in honor of its 15 th birthday and the 10 th anniversary of its annual Her Conference event. No disturbing the peace here.

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Event Marketer

DECEMBER 18, 2023

Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.

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Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. Contests, music, sports, swag, snacks and gamified experiences got the energy up for the first day of EMS.

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best B-to-B Conference or Event. Client: FX.

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Event Marketer

APRIL 11, 2024

–Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit in L.A. approaches its 30 th anniversary this fall. More Scenes from Power Play L.A.:

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Event Marketer

MAY 13, 2024

Enter: the Heineken LaundroMatch , a laundromat-turned-sports-bar concept inspired by two facts: Asia is home to some of the world’s most “hardcore” fans, many of whom wake up at 3 or 4 a.m. To use the rapper’s far-reaching influence and cultural relevance to elevate the event’s profile. We love to see it.

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Prestige Events Magazine

APRIL 15, 2024

The impressive project, due for completion Autumn 2025, will see a flagship 852sqm event space, The Masters Suite, built and designed to host 648 guests for banqueting with a max capacity of 920, making it perfect for conferences and product launches, mini expos and weddings. It will also be the perfect luxury venue for large weddings.

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Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. REWARD CONFERENCE ATTENDEES. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer. link] [link].

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Event Marketer

MAY 2, 2024

From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on.

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Event Marketer

FEBRUARY 20, 2024

(Photo: Courtesy of Nvidia) Locations: San Jose, CA; Virtual Dates: March 18-21 Artificial intelligence has already begun dominating business conversations across industries this year, making Nvidia’s annual GTC conference for AI developers more relevant than ever. Image credit: NFR) National Finals Rodeo Location: Las Vegas, NV Dates: Dec.

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Event Marketer

OCTOBER 4, 2023

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. Morgan [Healthcare Conference] and RSA Conference annually.

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Event Marketer

FEBRUARY 13, 2023

Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. Allstate Party at the Playoff, held this year Jan. 7 at The Majestic in downtown L.A.,

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Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

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Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer.

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Eventbrite UK

AUGUST 7, 2017

The post The Best Social Media Tools for Event Marketers appeared first on Eventbrite UK Blog. Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools.

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Event Marketer

MARCH 21, 2023

You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger. Head to Chief Marketer for the full interview. The post SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’ appeared first on Event Marketer.

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Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

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Event Marketer

SEPTEMBER 4, 2024

In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. And that’s been a victory for tournament sponsors who’ve had the opportunity to engage with legions of sports fanatics at what has become a high-profile affair. With the end of the tournament approaching on Sept.

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Event Marketer

NOVEMBER 6, 2023

–Marty McDonald, Founder and CEO, Boss Women Media Summit hosts Marty McDonald, founder of Boss Women Media, and Lady Jade, radio personality and producer, led the charge at the revamped conference. But there were plenty of off-stage moments that were just as powerful as the event’s keynotes, panels and fireside chats. 30 to Oct.

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Event Marketer

JANUARY 29, 2024

She walked us through the new guide’s evolution and development process, as well as highlights from the report and best practices marketers can start to incorporate into their event programs. Event Marketer: How did these guidelines come about, and what was the process for developing them?

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Event Industry News

JANUARY 23, 2019

The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down.

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Smart Meetings

JANUARY 12, 2023

She challenged everyone to move out of their comfort zones as she had to do when she shifted to an advocate role for women in sports. Even the press conferences mixed up the approach with no long microphone-topped tables in sight. PCMA acquired Event Leadership Institute , a learning portal with an existing library of 260 videos.

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Eventinterface

JANUARY 3, 2019

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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InGo

MARCH 22, 2022

From the fashion industry to sports , it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? The upsides of the metaverse for event marketers So, should you run to your boss and ask for VR glasses? The post Should Event Marketers Care About the Metaverse?

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno. Agency: Courageous.

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GEVME

AUGUST 15, 2019

According to the report of UFI and Explori Global Visitor, event visitors are tired of the traditional format, so it is absolutely necessary to surprise them in 2019. Rent a castle or a small island, hold a conference at the planetarium, or put an exhibition on at the beach. . The top 5 event marketing trends.

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Prestige Events Magazine

SEPTEMBER 10, 2024

Two of the biggest brands in the meetings and events market have signed a landmark agreement that will see Sodexo Live! is a worldwide hospitality brand, with a proven track record of enhancing the culinary experiences across sports venues, conference centres and global events. Sodexo Live! Sodexo Live!

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Event Marketer

JUNE 20, 2024

NVIDIA ceo Jensen Huang, sporting his usual black leather jacket, made an impressive entrance riding his own star power, with the screen behind him black. Agencies: i4D Events (global events AOR for HPE); No Filter Creative (content). The keynote featured an “Intelligence Has No Limits” theme that centered on genAI.

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Event Marketer

SEPTEMBER 7, 2022

The think tank was ultimately unveiled amid Walmart Canada’s debut at the 2022 Collision conference in Toronto (Kubik handled), where an interactive booth and multiple presentations delivered by executives during the event resulted in an all-around win for the brand and its new enterprise. Photo credit: Carlos Osorio/Collision.

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Event Marketer

OCTOBER 9, 2023

More AI Strategies: Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience SIX INSIGHTS ON THE CURRENT STATE OF AI IN EVENTS Marketers are becoming GenAI prompt experts. AI isn’t coming for event marketers’ jobs.

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