Event Marketer

NOVEMBER 7, 2024

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Priceless, indeed.

Trade Shows 290

Trade Shows Sustainability 2024 Transportation 290

Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

2024 264

2024 Government Trade Shows Sports 264

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

Trade Shows 277

Trade Shows 2025 Education Event Marketing 277

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows 150

Trade Shows 2025 2024 Event Apps 150

Event Marketer

JANUARY 9, 2025

The displays felt more like a conference poster session but with enough white space not to be overwhelming. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer.

2025 278

2025 Automotive Trade Shows Transportation 278

Event Marketer

MARCH 26, 2025

Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. Luckily, a dj was keeping the energy up.

Conference 192

Conference Trade Shows 2025 Transportation 192

Event Marketer

APRIL 16, 2025

Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

2025 261

2025 Trade Shows Sustainability Negotiating 261

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

2025 158

2025 Trade Shows Meetings Education 158

Event Marketer

JANUARY 17, 2025

It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. She casually asked the audience for a show of hands of people who consider themselves non-drinkers.

Speakers 278

Speakers Food and Beverage Conference 2025 278

Event Marketer

APRIL 15, 2025

From mastering connections in exhibits, to a Dreamforce case study, to tips on campaign launches in new markets and countries, to best practices for revenue-busting field events, to nurturing a year-round event community, to using data for hyper-personalized experiences, hot topics (and a few hot takes) were on the table.

2025 212

2025 Trade Shows Sustainability Entertainment 212

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

2025 237

2025 Trade Shows Sponsorships Marketing 237

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

Trade Shows 136

Trade Shows B2B Social Media Advertising 136

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 243

Marketing Event Marketing Trade Shows 2024 243

Event Marketer

JANUARY 24, 2022

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. Following are 12 steal-worthy strategies, from conferences, to festivals, to trade shows, to hospitality experiences.

Trade Shows 344

Trade Shows Hospitality Event Marketing Marketing 344

Event Marketer

JANUARY 9, 2025

A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch. We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?

2025 264

2025 Marketing Event Marketing Conference 264

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

Trade Shows 172

Trade Shows 2022 2017 2018 172

Event Industry News

APRIL 15, 2025

Behind the recently published article: Tariffs now what for trade shows, this episodes guest, media and events entrepreneur Dr Baris Onay, is a bit of a coup.

Trade Shows 59

Trade Shows 2014 Events Event Design 59

Event Marketer

NOVEMBER 25, 2024

( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

JANUARY 22, 2025

The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. As the lines blur between corporate event teams and corporate trade show departments, we know this partnership provides a win-win-winfor EDPA members, for end-user clients, and for the industry overall.

Trade Shows 130

Trade Shows Consulting Corporate Events Education 130

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

2023 328

2023 Trade Shows Sponsorships Event Marketing 328

Event Marketer

MAY 2, 2025

Granted, the point was to showcase Google Clouds products but with the speed of AI adoption, it wont be too long before brands will be able to level-up their trade show engagement game and meet rising attendee expectations because once youve experienced it, its like your first time with AItheres no going back.

Trade Shows 168

Trade Shows Tech Event Apps Fashion 168

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Idea: Brands like Zeiss are building more leisure time into their annual conferences.

2024 325

2024 Travel Trade Shows 2023 325

Event Marketer

NOVEMBER 28, 2023

–Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas, Oct. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

Banking 317

Banking Trade Shows 2024 Conference 317

Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.

Trade Shows 130

Trade Shows Apparel 2017 Entertainment 130

Eventmobi

APRIL 14, 2020

Virtual event success hinges on effective monetization, high quality video production, and the right engagement tools. Over the past few weeks, the EventMobi team has had hundreds of customer conversations as planners around the world explore how to create engaging virtual events. Virtual Event Type: Public Conference.

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Want us to cover your booth?

Healthcare 261

Healthcare Tech 2025 Transportation 261

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

2023 283

2023 Trade Shows 2024 Event Marketing 283

Event Marketer

DECEMBER 30, 2024

We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. Mock self-service check-outs, color-coded vignettes and mini theater spaces were among top trends we spotted.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Agency: Ruckus Marketing.

Trade Shows 298

Trade Shows 2024 Tech Marketing 298

Event Marketer

FEBRUARY 23, 2025

Considered taboo by many brands, restrooms are still an unexpected place to activate, especially at trade shows and business events, and yet they can prove a unique space to create memorable moments and impressions and impact the overall event experience. The trick, of course, is to get it right.

Trade Shows 130

Trade Shows Advertising 2024 Hotels 130

Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. Read on for a recap of what went down around the conference center.

2024 290

2024 Trade Shows Healthcare Marketing 290

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

CadmiumCD

DECEMBER 29, 2020

” Do yourself a favor and review all the pieces of your 2021 events platform. We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. Get Ready for Hybrid Events. What will your events look like this year? Happy planning!

Trade Shows 104

Trade Shows Conference 2021 2020 104

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Brand ambassadors are a critical component of trade show activations, and can often make or break an attendee’s booth experience. Elevate your brand ambassador game.

Trade Shows 331

Trade Shows Technology Tech Retail 331