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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. Agency: NVE Experience Agency) HEINZ WANTS TO INSURE YOUR STAINED T-SHIRTS Are you a messy eater? Your presence is required in New York City from March 14 to 15.

Insurance 278
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Best of 2024: Sustainability

Smart Meetings

The world of sustainable events is bigger than ever. With a list of need to know sustainability terms, straightforward explanations and tips for incorporating sustainable practices into your event planning strategy, this article is a tool youll want to keep bookmarked. Working with partners can help take much of the load off.

2024 244
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FICP Annual Elevated Conversation Around Meaning

Smart Meetings

Financial and insurance industry meeting planners face complex demands. Many plan both internal and customer events, incentive trips and sales meetings. To meet these evolving challenges, a record number gathered at the reimagined Sheraton Denver Downtown for the 2024 FICP Annual Conference this week.

Insurance 244
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MIA reacts to the Chancellor’s Spring Statement 2025

Prestige Events Magazine

As a white label industry, business meetings and events dont just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond. to 15%, set to take effect next week, the sector has continued to grapple with severe recruitment and retention challenges.

2025 204
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Pre-Spring Budget: beam urges government to support growth in the UK’s business events, accommodation and meetings industry

Prestige Events Magazine

The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. The right policies can unlock growth, investment and global competitiveness.

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Sustainable Event Planning: Action Steps to Lasting Strategy

Smart Meetings

Becoming a sustainable event planner is a marathon, not a sprint. As the events industry continues to evolve in its sustainability journey, there are a lot of accomplishments to celebrate. Smart Meetings’ October webinar, From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices , breaks it down.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Eight Out-of-the-box Event Income Ideas 1. Give attendees a deal on your next event. Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Record and sponsor your breakout sessions.