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Disco balls, a dj, fog and lasers… This wasnt going to be a regular tradeshow. This year, the event added about 1,000 attendees and 27 percent retailers and consumer brands and will hold local iterations in Barcelona, Chicago and Abu Dhabi. Mattel, Canada Goose and P&G. Photo credit: Anna Huddleston Have a story idea?
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.
One of our favorite perks of covering tradeshows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. For a deep dive, check out EMs Event Measurement in the Age of AI report.
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. ASTOUND Group has appointed Adam Lewis as senior director of technical services, with a focus on enhancing in-house a/v and event production capabilities. The agency ranks No.
Health care conferences can often come off as sterile. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6
The world of money is changing fast, and Money20/20 USA , the fintech tradeshow and conference that took place at the Venetian Expo in Las Vegas, Oct. Here are some of the ways the show once again pushed the boundaries of event experience.
Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. Moments of Zen Wed designate Zen as a secondary theme at the event.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. EDPA + Event Marketer Content. The partnership includes: EDPA @ Experiential Marketing Summit. EventTrack + EDPA.
Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Priceless, indeed.
As virtual meetings and conferences become more common, we can only assume that online tradeshows are next. Here are ten tools for organizing virtual tradeshows. More and more major events are announcing online alternatives after canceling their in-person gatherings, […].
Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, tradeshows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
If you host a tradeshow, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. The post How One TradeShow Fixed an Outdated Registration Process appeared first on Eventbrite US Blog.
This is the second in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. The Conference Board has the best we’ve come across so far: May Reboot – quick recovery. For each scenario: Define the new event experience.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration.
Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Consider religious holidays when mapping out event calendars. Picture the run of show, literally.
Story Events, leading London event management agency, is proud to unveil a bold rebrand of its flagship industry event, the London Summer EventShow, marking a milestone in the Shows remarkable 10-year journey.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. You can make it AI to search the web….
Event Marketers 2025 B-to-B Dream has been unveiled. Conferences and tradeshows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible.
Event networking experiences often revolve around the bar. It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners.
Reading two recent MeetingsNet articles about the value of tradeshow appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. Read the full article at Conferences That Work The post You’re right! About tradeshow appointments.)
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
The displays felt more like a conference poster session but with enough white space not to be overwhelming. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer.
If you’re an exhibitor at an upcoming tradeshow, congratulations! In this article, we provide 14 tradeshow booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a TradeShow Booth?
Nearly every conference and tradeshow professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. Corporate Booth.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. Following are 12 steal-worthy strategies, from conferences, to festivals, to tradeshows, to hospitality experiences.
UKEVENTS hosted a special exhibition in Parliament to highlight the vital contribution of the UK events industry to the national economy, 3-6 February. With over 700,000 people employed in the sector, the UK events industry plays a crucial role in economic growth. Expansion of the VisitBritain Business Events Growth Programme.
Organizations are making tough decisions about how to–or even whether to–move forward with their upcoming conferences and expos. While some have made the decision to cancel their f2f events, many others are forging ahead. The post [WEBINAR]: Should You Move Ahead with Fall In-person Events?
Do you need to find new monetary sources for conferences, conventions and tradeshows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
A cultural event, professional conference, tradeshow, or home and garden show can attract both local attendees and visitors. For an event creator, it’s important to tap into current travel trends in the event industry, including what attendees want to see when they travel to an attraction.
We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk.
The CSAE Annual National Conference. CSAE holds their national conference in a different Canadian city every October. The event is three days long and focuses primarily on educational topics that equip attendees with the skills to be leaders in the not-for-profit sector. Meet the Person Behind the Magic. The Challenge.
Maybe it was that one conference you attended, where a speaker spoke to a part of you that you never even knew existed. As event professionals, we know we are gifted in serving others and making incredible, unforgettable moments a reality. I transitioned from restaurants to hotel management, focusing on meetings and events.
Introduction Tradeshows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small tradeshow booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.
Corporate event planning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. Yet, putting on a seamless, branded event experience is essential for driving sales, cultivating relationships, and elevating your company’s profile. What is Corporate Event Planning? The good news?
2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. The software does that for you.
Many professionals attend two or more conventions, or tradeshows, a year in various locations throughout the United States and the world. These events usually last three to four days, and when you add on travel time, attendees may be gone from their families for a week or longer. Allow the family to attend social events.
Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. Industry providers of goods and services.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International. Top choice for large events in Europe The location of both hotels is highly strategic, because it offers easy accessibility for international events.
Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s tradeshow presence moving forward.
Long wait times and inflationary pressure linger at in-person-only medical meeting The arrival in Seattle of 11,631 attendees for the 2024 Association for Research in Vision and Ophthalmology ( ARVO ) conference in May was the culmination of a logistical struggle to return to bringing the world of eye doctors together at 2019 levels.
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