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The Brief: Cosmic Luggage and $0 Days

Event Marketer

( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. One way the organization did it: Recruiting an Academy Award-nominated costume designer to fashion 1920s-era Army and Navy uniforms, then standing up an AR kiosk that allowed fans to “try on” the 1922 Army or Navy uniform.

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Sponsorships For Virtual Events: What Path Should You Take?

Endless Events

Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. Overall, is it even possible to create such a thing as sponsorships for virtual events? Overall, is it even possible to create such a thing as sponsorships for virtual events?

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How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform

Event Marketer

–Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit in L.A. approaches its 30 th anniversary this fall.

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The Brief: Electric Gardens and LaundroMatches

Event Marketer

PORSCHE’S ELECTRIC GARDEN PUTS THE PETAL TO THE METAL The 2024 Met Gala’s “Garden of Time” theme, celebrating the new “Sleeping Beauties: Reawakening Fashion” exhibit, paved the way for some enchanting red-carpet looks and experience design moments at the May 6 affair at New York’s Metropolitan Museum of Art. We love to see it.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. FN and rivet, plus a host of sponsors.

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