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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

How your audience responds will have a direct impact on your conference’s brand image and credibility. From a conference design perspective, we believe the current best practice is to bookend your conference by opening with a strong-thought provoking speaker and closing with inspiration. Invest in Professional Speakers.

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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. Exhibitors are being more selective about the conferences they will support. Annual conference budgets are usually finalized 12-plus months prior to the event.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Mattering can include attendee experience enhancers like a charging station, free Wi-Fi, food and beverage offerings or a give-away that attendees value.

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Making Up for Fewer Skilled Workers at Your Conference

Velvet Chainsaw

Hotel and convention center service — Catering staff and food-and-beverage outlet servers are noticeably hard to come by. What are some other ways you have dealt with staff shortages at your conferences? Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

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More Marketing Isn’t the Answer

Velvet Chainsaw

Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Here are four insights we’ve learned from analyzing the marketing-spend category: Marketing spend for conferences with an expo is usually closer to 6 percent.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Many of these conferences still have high deal-making value. Nurturing existing customer relationships (and making them the hero) during conferences can help attract others like them.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Mattering can include attendee experience enhancers like a charging station, free Wi-Fi, food and beverage offerings or a give-away that attendees value.