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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva.

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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?

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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

As Megan Henshall , strategic lead for Google’s global events team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. Most have multiple impairments, and that includes the audience and the speakers.

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Sustainable Event Planning: Action Steps to Lasting Strategy

Smart Meetings

Meet the Experts Ellie Hurley, events director at Financial and Insurance Conference Professionals (FICP), has spent the past three years leading FICP’s event-specific approach to sustainability and social impact and also holds the Sustainable Event Professional Certificate (SEPC) from Events Industry Council (EIC).

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How Four Major Global Events Pivoted from In-Person to Virtual

Attendease

The novel coronavirus outbreak has had a significant impact on the events industry, from venues and vendors to speakers and sponsors. We feel great sympathy for all affected by COVID-19 and the ripple effects this global pandemic has caused.”. This year, the city of Austin canceled SXSW the week before it was supposed to begin.

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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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Best of 2024: Health and Wellness

Smart Meetings

Neuroinclusion: Events for Everyone The term neuroinclusion builds on the concept of neurodiversitythe understanding that neurological differences are not pathological but simply differences in cognitionto incorporate the understanding that neurodiversity will always exist in an audience into event design.

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