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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. Agency: NVE Experience Agency) HEINZ WANTS TO INSURE YOUR STAINED T-SHIRTS Are you a messy eater? Your presence is required in New York City from March 14 to 15.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Establishing the conference fee, contracting with the venue and locking the dates will require some effort. Sell refund protection.

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Kids at Conferences — Inclusive or Impractical?

EventMB

Skift Take: Allowing kids at conferences fosters inclusivity and belonging, but safety protocols, liability insurance, and background screenings are a must. Andrea Doyle Read the Complete Story On Skift Meetings

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Case Study: CLHIA Amps up Attendee & Sponsor Engagement at Virtual Conference

Eventmobi

Canadian Life and Health Insurance Association (CLHIA) is the national trade association representing Canada’s life and health insurers. Attendees included employees and leadership from life and health insurance providers, while the event’s major sponsors were data and analytics providers and software vendors. About CLHIA.

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mia welcomes landmark business interruption insurance ruling

Event Industry News

The Meetings Industry Association has welcomed today’s high court ruling on business interruption insurance polices, which suggests COVID-19 claims should be paid in most cases if policies had pandemic or notifiable disease clauses.

Insurance 126
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SITE Global Conference Celebrated 50 Years of Transformational Experiences in NYC 

Smart Meetings

After 35 years, the total dollars raised and invested in the business events industry is now $10 million and the group is in the midst of a matching fundraising campaign to help victims of the earthquake in Turkiye , which happens to also be the newly announced location for next year’s SITE Global Conference, Istanbul.

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6 Reasons to Turn Your In-Person Conference into a Virtual Summit

Attendease

With the global impact caused by the novel coronavirus in the world of events , turning your in-person conference into a virtual summit may be a good strategy to keep your event running, rather than canceling it. Why Run a Virtual Conference. The average conference produces 4.17 Scalability. Environmentally Friendly.