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The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
Butlins has announced the appointment of Ervina Kiezaite as the new National Sales Manager for Conferences & Events. With over 12 years of experience in sales, events, and marketing, Ervina is set to lead the continued growth of Butlins Conference & Events across its three resorts in Bognor Regis, Skegness, and Minehead.
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw.
Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conferencemarketing. Opportunities sell out.
Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. whose post, “ 6 Ways to Create Revenue Around your Conference Content ,” helped inspire this article.
Butlin’s Conferences & Events announces an enhanced events proposition with updated Corporate Day Business Packages. These packages are designed to provide exceptional value and efficiency for companies looking to host impactful and memorable events within tight time and budget restrictions.
The Venues of Excellence (VOE) Annual Conference 2025 Positive Evolution, was held this year at the recently renovated Imago Venues, Burleigh Court, brought together over 130 industry leaders, professionals, and suppliers for an inspiring celebration of growth, collaboration, and innovation.
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.
The latest details of the new, landmark conference centre being built as part of Olympia’s £1.3 Set to open in late spring 2026, the world-class conference centre will include an 850 seated capacity auditorium; eight breakout rooms; a boardroom; business lounge; and a private hire bar and restaurant.
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
With only 12 hours for set up, UK-based specialist in temporary inflatable structures, Evolution Dome, deployed 137 private meeting pods for a 1500-person, three-day healthcare conference at the Gaylord Palms Hotel in Orlando, Florida, 01-03 April 2025.
Annual conferences can be an valuable platform for helping your attendees and their organizations develop and retain future leaders, aka hi-pos. Here are three ways to get started: Emerging Leaders Ideally this is a year-round program with the greatest benefits delivered in person at your conference.
In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.
There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. They are less likely to pay full freight to attend a premium conference experience. Job Hopping .
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.
The conference – which has recently taken place in Dresden, Germany; Foz do Iguacu, Brazil; and Montreal, Canada; and will be hosted by Sapporo, Japan in 2026 – will allow attendees to share ideas and visions for ceramics and glass materials.
More than 60 conference sessions have been confirmed for this year’s World Travel Market London , bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event. Emerging Technology’s Potential for Good in Tourism is this year’s theme.
While these numbers look dismal for hotels, similar forecasts would apply to AV companies, exhibit service contractors, DMOs, exhibitor and attendee participation, conference-organizer revenue, and nearly any other product or service you can link to the live events industry. Conference Go/No-Go Decisions in a Pandemic.
The results, from both international and domestic PCOs, indicate a demand for destinations to support conference bids with incentives, such as free local public transport or subsidised taxi rates, as they seek to attract organisers and their attendees.
The Eastside Rooms, Birmingham’s newest conference centre, has been chosen to host the British and Irish Association of Law Librarians’ (BIALL) annual conference in 2025. The annual conference is the highlight of the BIALL year and an opportunity for members to come together for three days of professional development and networking.
Morocco’s rich cultural heritage, combined with its modern infrastructure and year-round appeal, makes it an exceptional destination for both conferences and incentive travel. ” Ghali Kabbaj, Director of Sales and Marketing adds: “We are thrilled to welcome Vine Tree as our trusted representatives for the UK market.
Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Are You an Expo with a Conference, or a Conference with an Expo? Are You an Expo with a Conference, or a Conference with an Expo?
Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 As the nation continues its recovery, the industry is paving the way for future growth and innovation.
A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” When you adopt a strategic objective like that for your conference, it leaves room for creativity in achieving that desired outcome. Choose Your Charity.
million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. In total, Summer Pops generated an impressive £18.8 The campaign provided a significant boost to the post-pandemic recovery of the event sector.
The partnership will provide seamless, reliable and convenient transportation solutions for hotel guests, corporate events, conferences and business gatherings, ensuring that every guest arrives in comfort and style. Foxhills members will also get an additional member benefit with a discount on their first journey with Addison Lee.
In this February 2024 magazine feature story, Henshalls insights provide guidance to planners around how to create neuroinclusive events and why its crucial as the industry evolves. With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences. In 2023, U.S.
Meeting planners are responsible for the success of corporate events, conferences, and incentive programs. By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice. Reliable internet, A/V capabilities, and streaming options are non-negotiable.
.” Joana Neves, Sales Manager at Luxe Lisboa Park, shares the enthusiasm for this new partnership: “We are thrilled to announce our partnership with Vine Tree Connections to strengthen our position in the UK MICE market.
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Conference organizers who jumped on the big-data bandwagon are drowning in so much information, they can’t make sense of what changes need to be made. Security is Expensive, but Critical.
Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Some respond by increasing their event marketing. “ Read the full article at Conferences That Work The post Make the meeting bigger! appeared first on Conferences That Work. What to do? No related posts.
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. 2024 kicked off with our Annual Conference, The Power of Discovery , where we provided an insightful programme to support our members business strategies for the year ahead.
With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t.
Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic.
by Simon Hainsworth, Corporate Sporting Events When athletes or business people come together for a sporting or corporate event, theyre not just creating opportunities for people inside the stadium or conference hall to win. In the US, research has shown for every dollar spent on face-to-face events, the economy sees an additional $1.60
The Hospitality Professionals Association has revealed early details of its 2024 HOSPACE event, which is set to bring together some of the industry’s leading minds at its annual conference this November.
Do you need to find new monetary sources for conferences, conventions and trade shows? Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Establishing the conference fee, contracting with the venue and locking the dates will require some effort. Optimize each for SEO.
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